Blog.

The 2014 Formula 1 season is already fast approaching and Pirelli has, this week, signed a new, three-year deal to supply the championship. In amongst the pre-season chat about drivers, teams and new 2014-spec cars, tyres will likely be the next-biggest topic of conversation, despite being, on the face of it, a pretty dull topic […]

Samsung Group has filed for a patent for electric vehicle technology. The patent covers technology and parts that can be used in electric vehicles. Although they insist this doesn’t mean they intend to enter the EV (Electric Vehicle) market, what does it mean? You could argue that a company like Samsung files hundreds of patents […]

Sports & automotive specialist adds non-exec director Role to support sports and international growth   Former Jaguar Global Sponsorships & Brand Partners Director, Jaguar UK Managing Director and CFO for Premier Automotive Group North America, Geoff Cousins, has joined sports and automotive specialist, Performance Communications as a Non-Executive Director. Cousins’ industry experience is uniquely aligned […]

As it does every January, the Detroit Motor Show has been grabbing the automotive headlines, but this year it’s not the big shiny American machines in the limelight, it’s a lady called Mary Barra. GM announced in December that they have appointed a new boss and that this new boss was…wait for it… a woman. […]

As the old adage goes ‘mum knows best’ and that’s certainly the case when it comes to the new Nissan Note. As a leader in its class for space and practicality, we wanted to shout about how the Note is the perfect family car – for mums and dads, babies and buggies. From The Sun […]

Arsenal Football Club puts Citroën’s New Grand C4 Picasso through its paces To promote Citroën’s award-winning New Grand C4 Picasso, which was launching in the UK in January, Performance Communications suggested using players from Arsenal FC – for which Citroën is Official Car Partner – to demonstrate a few of the car’s key features in […]

With a polar vortex freezing the USA and winter storms battering and flooding the UK, it seems ‘the weather’ has been a bit of a hot topic so far in 2014, or should that be a cold current affair… In amongst the dramatic headlines – thank you Daily Express – this story from cold Canada […]

[accordion] [acc_item title=”Agile Video”] Just 5 days ago, GoPro has shown us in Europe what they’ve been doing in the US for a while, which is getting close up, intimate action from the world’s biggest sport – football. Until now, GoPro were seen as a voyeur of action sports. That was until they broke into […]

Twelve years ago, Charlie and I decided to start an agency called Performance PR. We had a business plan. We wanted to do the two things that we were passionate about – cars and sport. And we wanted to have fun along the way. Nearly 4,400 days later, a lot has changed. Regional newspapers are […]

Following the recent World Cup draw, which saw Belgium secure a favourable set of venues and adversaries for the qualifying group stage at next summer’s global football show-down, could we now be looking at a dream ending for this fantastic football story? At Performance we hope so. As an agency of fans, focused upon developing […]

Two worlds apart: NZ vs. UK First of all, it should be noted I am not talking about an upcoming rugby game between the two nations, otherwise we would be seeing a very high score in New Zealand’s* favour in the headline. New Zealand and England couldn’t be geographically further apart – but what sets […]

With 2014 just around the corner, Brazil is soon to be at the centre of the world’s attention with the most successful national team in World Cup history hosting one of the most eagerly anticipated tournaments in years. The world’s greatest players will be on show and Brazil has promised a party. The country has […]

The computer and video games industry is currently one of the fastest growing sectors in popular history. No longer the preserve of unkempt teenagers from across the world, keen on wasting away a few hours in the company of present or indeed virtual friends, it is now a multi-billion pound Industry. Giving the traditional entertainment […]

A recent lunchtime wander through Waterstones for a last minute office Secret Santa gift revealed an overwhelming trend. It wasn’t the latest unpronounceable Nordic crime writer, or the next shades of grey instalment (everyone knows they need to be read on Kindles to prevent public transport embarrassment). The trend that caught my eye was the […]

With stump mics detecting an increasingly feisty on-the-field battle between the Aussies and ‘the Poms’ during the last test, we took the temperature of the two nations’  fans off-the-field, to see how the sporting sledging has translated into online chat. The hat-trick of England v Australia sporting head-to-heads over the past month, in Rugby League […]

Nominees for the BBC’s Sports Personality of the Year 2013 have been announced and yet again, the list causes a lot of chatter. Who should and who shouldn’t be included, what sports are not represented* and where are all the women? ‘Sexist’, ‘sportist’ and ‘elitist’ are all words that have been associated with this year’s […]

You could almost hear the chorus of groans when English cricket lovers woke up this morning, checking the score with excited anticipation. It had all started so well after all, then an unexpected collapse of epic proportions. Let’s hope we’re not heading to the bad old days, surely we will bounce back, won’t we?* One […]

Every day 2 or 3 CVs drop into my inbox – from the recently graduated to the seasoned professional. My filtration process is increasingly honed. I can now scan read, looking for key phrases, words, that standout moment. Pretty much in the same way a journalist scans a ‘press release’ – you have nine seconds […]

Attending the latest Sport Industry Breakfast brought home exactly how lucky I am both to work in the British sports industry and to be a sports fan in this country. The panel* consisted of leading figures from British Sport, each of which is in the process of organising a high profile global sporting event on […]

As it’s Friday afternoon and the office has an ‘end of the week’ vibe going on, I’m keeping today’s blog post light reading. As all PROs know, video can be a powerful tool for getting a message across to consumers and YouTube is a dream platform for getting your bit of brand content out to […]

Do you know what is being said about your brand in the forums and blogs? No? Why not? Your customers know. They visited just before they made a decision to buy (or not buy) your product. So again, why don’t you know? Customers don’t have to be regulars on forums, it’s easy and increasingly likely that […]