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This February, Swiss luxury watchmaker and aviation chronograph specialist, Breitling, announced that French pilot, Mika Brageot, would make his Master Class debut in Abu Dhabi at the season opener of the 2017 Red Bull Air Race World Championship. Following two years of competing in the Challenger Cup and a year of mentoring by Breitling pilot Nigel Lamb, Mika was ready to compete against the world’s greatest aerobatics pilots in the Master Class.
To create excitement around Mika’s debut, the Performance team held a week-long competition on leading radio station Dubai Eye with the lucky winner receiving two tickets to see Mika make his debut from the comfort of the Red Bull Air Race Hospitality Sky Lounge. In addition to the radio competition, the team arranged a number of phone interviews with leading newspaper, lifestyle and aviation titles and a face-to-face interview with leading Arabic TV channel, CNBC Arabia.