Fan Hub – September 2015

Performance Communications | October 1, 2015

Welcome to Performance Communications’ September issue. This month we report on Social Media Week, take a look ‘Inside the Ropes’ at the Tour of Britain and explore how an influencer campaign can drive sales.

Social Media Week

117 events across five days and at least 20,000 Tweets. We’ve waded through the noise to report on what we thought were the most interesting out-takes.

Inside the Ropes at the Tour of Britain

We were lucky enough to join the Team Raleigh GAC professional team on the last day of the Tour of Britain. Here are some of the insights from ‘behind the ropes’.

Influencer campaigns

Influencer campaigns seem to be the latest ‘thing’ in marketing and communications. But they should be more than just a nice to have: they should deliver business results. Our influencer campaign for Multipower not only led to an increase in sales, it has also been shortlisted in the UK Social Media Awards. Read more here.

The Future of PR

Performance employee and member of PR Week’s ’30 under 30′, Adam Tanous describes where he thinks PR will be in fifteen years’ time.

When is a sport not a sport?

With news that WME-IMG and Turner Broadcasting System will launch an eSports league in the US with weekly televised games from 2016, games expert and Performance Associate Director Neil Ashurst takes a look at whether eSport is a sport or not.

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself… Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]