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Fan Hub – September 2015

Performance Communications Author Image Performance Communications | October 1, 2015

Welcome to Performance Communications’ September issue. This month we report on Social Media Week, take a look ‘Inside the Ropes’ at the Tour of Britain and explore how an influencer campaign can drive sales.

Social Media Week

117 events across five days and at least 20,000 Tweets. We’ve waded through the noise to report on what we thought were the most interesting out-takes.

Inside the Ropes at the Tour of Britain

We were lucky enough to join the Team Raleigh GAC professional team on the last day of the Tour of Britain. Here are some of the insights from ‘behind the ropes’.

Influencer campaigns

Influencer campaigns seem to be the latest ‘thing’ in marketing and communications. But they should be more than just a nice to have: they should deliver business results. Our influencer campaign for Multipower not only led to an increase in sales, it has also been shortlisted in the UK Social Media Awards. Read more here.

The Future of PR

Performance employee and member of PR Week’s ’30 under 30′, Adam Tanous describes where he thinks PR will be in fifteen years’ time.

When is a sport not a sport?

With news that WME-IMG and Turner Broadcasting System will launch an eSports league in the US with weekly televised games from 2016, games expert and Performance Associate Director Neil Ashurst takes a look at whether eSport is a sport or not. 


Related stories.

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Top 5 Sports Documentaries – The Power of Sports Documentaries

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Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

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What are the pros and cons of an EV Motorcycle (According to ChatGPT)

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Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

The value of title sponsorships

As the women’s football season draws to a close in England, and before the Women’s Euros kicks off, I wanted to look at how the main sponsors have activated their sponsorships. I started looking at Barclays and its title sponsorship of the Women’s Super League. But I couldn’t find any activations online or on social […]

Be Bold.

It’s time to come off the fence:


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