Fan Hub – August 2015

Performance Communications | August 26, 2015

Welcome to the second issue of the Performance Communications newsletter. We hope to inspire and excite you with the latest news from the world of sports and cars.

Rugby World Cup

We start with the Rugby World Cup. With around three weeks to go, we provide a ‘Bluffer’s Guide‘ highlighting the key matches and looking at some recent sponsor activity.

If you’re still not excited, then check out these top rugby stunts from over the years. Want to see a rugby player race against a jumbo jet? Of course you do.

The Lexus Hoverboard

The advert may have premiered in July but this month, Lexus finally revealed the technology behind its Hoverboard advert. Unfortunately, it’s unlikely to be in a shop near you anytime soon.

Fuel Station of the Future

This month, we launched Nissan’s partnership with architects Foster & Partners to create the Fuel Station of the Future, focusing on the needs of drivers of electric vehicles.

Technology from Taiwan

Continuing on the car theme, this story comes from Taiwan. Used car dealer, Kagulu, used a moving price scanner (i.e. a truck) that told drivers, on the spot, how much their car was worth.

[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=XurAdVqyeqg&feature=youtu.be[/youtube]

Star Wars

Some might say, we’ve saved the best for last. It’s neither sports nor cars but this advert from US company Target is all about the fans. Star Wars fans.

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself… Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]