The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

Cheerleaders going for Gold

Performance Communications Author Image Performance Communications | February 26, 2014

Ask anyone what image pops into their head when you mention figure skating and I’m confident that sequined skirts, splits and acrobatics would be the first to appear, something 2014’s Winter Olympics of Sochi have dazzled us with.

As a former cheerleader myself the parallels to cheerleading are obvious and so it got me thinking, should cheerleading be given more credibility as a sport and be part of the Summer Olympics?

I guess the big question is – how is sport classified? If you look it up, it basically boils down to being a physical activity which is governed by a set of rules and Involves some form of competition. I can assure you, cheerleading ticks all three.

I know the levels of fitness, athleticism and agility needed are substantial – it’s really not just the case of showing up on a Sunday and waving a pom-pom around for a bit.

Figure SkatingThe goal of a competitive cheerleader is to be the best. Just like gymnasts or the unfeasibly flexible figure skaters we watched in Sochi, they are awarded points for difficulty, technique, creativity and sharpness. The more difficult a stunt, the sharper and more in-sync the motions, the better the score.

The skills involved in cheerleading prove that they are exceptional athletes. To perform their activities, they must be as strong as any football player, as poised as any dancer and as flexible as the best gymnasts. They are athletes by every definition of the word. Just take a look yourself

With the news this week that UK Sport expects to increase funding for winter sports following Team GB’s Sochi successes, I wondered if this could mean that Cheerleading will one day be given funding towards their own Olympic dream? Surely there are more cheerleaders in the UK than there are figure skaters? In addition it doesn’t seem fair that mainstream, professional sports like football, golf and tennis make the Olympics. Why can’t cheerleading?

Cheerleading may have to wait somewhat longer before making its Olympic debut but it seems to me that it satisfies every element of what we understand an ‘Olympic sport’ to be. I’ll start the petition now…



Related stories.

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

Be Bold.

It’s time to come off the fence:

Message us