Luxury Swiss watch brand, Breitling is very proud of their pioneering aviation heritage and Performance Communications are always thinking of the most unique ways to introduce the newest member of the Breitling family. It therefore seemed only natural to unveil the aptly named Chronomat Airborne at 35,000 feet above the earth!
Seven of the Middle East’s most influential luxury lifestyle media titles, including Esquire and Jumeirah magazine, attended the world’s first ever live launch on-board an Emirates Airbus A380.
The Chronomat Airborne was unveiled to the media and Emirates first and business passengers on a flight between the UAE and the home of Breitling, Switzerland.
On arrival in Switzerland the VIP media guests were given the once in a lifetime opportunity to go loop the loop with the Breitling Jet Team before an exclusive tour of Breitling Chronométrie by Breitling Vice President, Jean Paul Girardin.
As well as achieving coverage across regional media titles, the unique two day event was praised by the media as one the most exciting and educational brand trips they had ever had the pleasure of experiencing!