Category Archive for "Blog"

Crystallising the channel-agnostic trickledown of PR Bullshit

Oct 28 2013

People who know me know that I’m a firm advocate of Plain English. Of telling it like it is in the simplest…

A Promising Start for BT Sport, Despite the Figures

Oct 22 2013

As a sports fan, I was disappointed, but probably not surprised, to read about some more underwhelming viewing figures uncovered for the…

London 2012 + Olympic Gold + Team GB = Financial Riches?

Aug 08 2013

Within the buoyant atmosphere of national pride and success at the end of the London Games it would have been understandable to…

Can the Ashes brand cope with ten test matches in just six months?

Jul 09 2013

2013 will provide the biggest ever year of Ashes cricket. Five test matches in England will be swiftly followed by an Ashes…

Can British trio’s draft success drive NFL brand this side of the pond?

May 09 2013

While the NFL draft normally passes with barely a ripple of noise amongst the British media three deals have made the hacks…

Model Behaviour expected of the Modern Sports Star

Apr 12 2013

When David Cameron condemned Suarez for Bitegate, with a reminder that he is a ‘role model’, it brought again to the fore…

The Emperor’s new clothes? Pt. 1 – Content Marketing

Apr 09 2013

Each year the great and good and the social media “gurus” predict trends for 2013. The big one this year apparently will…

Twitter @ Mention changes

Mar 10 2013

The hashtag #WeWantOLDTwitterBACK is full of some very upset Tweeps, angry about Twitter changing how the service works by removing the ability for…

Cower before the Penguin & Panda

Mar 09 2013

Penguins and pandas…Not the scariest of animals I’ll grant you, but the less reputable SEO ‘specialists’ across the world are cowering behind…

Google Image search changes affect traffic

Feb 10 2013

For the eagle eyed amongst you, you may have noticed that Google has updated the display of images in the Google Image…