Category Archive for "Blog"

Going back to our roots

Nov 11 2013

As we go into another international break, Sam Brandon looks at the Grass Roots system that has left the national team one…

To boldly grow: car makers seek out new life and new civilisations with alien products

Nov 08 2013

A sci-fi analogy works well when discussing automotive industry expansion. Cars are quite scientific and sci-fi is known for becoming sci-fact. Think…

How minority report could be the new majority report

Nov 07 2013

Cicero said ‘the face is a picture of the mind.’ So what if technology gave the Communications industry the means to measure…

Would You Invest Your Hard-Earned in a Player?

Nov 04 2013

The convergence of sport and business accelerated last week when a San Francisco-based company, Fantex announced an Initial Public Offering allowing members…

Innovation Alienation

Nov 01 2013

Got innovation? Just about every company says it does. Seemingly, the deodorant market is set to boom by $13bn by 2017 –…

Crystallising the channel-agnostic trickledown of PR Bullshit

Oct 28 2013

People who know me know that I’m a firm advocate of Plain English. Of telling it like it is in the simplest…

A Promising Start for BT Sport, Despite the Figures

Oct 22 2013

As a sports fan, I was disappointed, but probably not surprised, to read about some more underwhelming viewing figures uncovered for the…

London 2012 + Olympic Gold + Team GB = Financial Riches?

Aug 08 2013

Within the buoyant atmosphere of national pride and success at the end of the London Games it would have been understandable to…

Can the Ashes brand cope with ten test matches in just six months?

Jul 09 2013

2013 will provide the biggest ever year of Ashes cricket. Five test matches in England will be swiftly followed by an Ashes…

Can British trio’s draft success drive NFL brand this side of the pond?

May 09 2013

While the NFL draft normally passes with barely a ripple of noise amongst the British media three deals have made the hacks…