Category Archive for "Blog"

Can Automotive Brands Afford Not To Gamify?

Dec 13 2013

The computer and video games industry is currently one of the fastest growing sectors in popular history. No longer the preserve of…

The viral spread of toilet books

Dec 11 2013

A recent lunchtime wander through Waterstones for a last minute office Secret Santa gift revealed an overwhelming trend. It wasn’t the latest…

Aussie fans only sing when they’re winning…?

Dec 04 2013

With stump mics detecting an increasingly feisty on-the-field battle between the Aussies and ‘the Poms’ during the last test, we took the…

A red card for SPOTY?

Nov 27 2013

Nominees for the BBC’s Sports Personality of the Year 2013 have been announced and yet again, the list causes a lot of…

Good Morning Ashes Nightmare

Nov 22 2013

You could almost hear the chorus of groans when English cricket lovers woke up this morning, checking the score with excited anticipation.…

The ever expanding PR toolbox

Nov 20 2013

Every day 2 or 3 CVs drop into my inbox – from the recently graduated to the seasoned professional. My filtration process…

Spoilt for Choice: The Great British Sports Fan

Nov 18 2013

Attending the latest Sport Industry Breakfast brought home exactly how lucky I am both to work in the British sports industry and…

How Volvo made trucking epic

Nov 15 2013

As it’s Friday afternoon and the office has an ‘end of the week’ vibe going on, I’m keeping today’s blog post light…

Brands beyond social

Nov 13 2013

Do you know what is being said about your brand in the forums and blogs? No? Why not? Your customers know. They…

Going back to our roots

Nov 11 2013

As we go into another international break, Sam Brandon looks at the Grass Roots system that has left the national team one…