Welcome to
Performance
Communications

Who are Performance Communications?

DEDICATED TO EXCITING AUDIENCES

We are multi-award-winning sports and automotive brand communications specialists. Founded in 2002, with a team of 50 full-time staff across offices in London and Dubai, we are dedicated to the delivery of innovative and exciting campaigns.

We are an agency of proactive and down-to-earth sports fans and petrol heads who do what we love and love what we do.

By immersing ourselves ever more deeply within our client brands’ target audiences, we unearth insights from which we build and engage fan bases.

We deliver measurable commercial value by creating content that people remember and relationships that last.

we create innovative content to generate social conversations, and deliver earned media, excite audiences, shape opinions, and change behaviour

Performance Comms network map

Performance Communications by the numbers…

47
Staff
15
Years old
18
Car Manufacturer Clients
6
Staff named Emma or Andy

What we do

Integrated Communications

With an encyclopaedic knowledge of the media, we know what the target audience wants to see, read or hear – on or offline – and understand where they go to do so and how to put your brand at the heart of it.

Increasingly consumers turn to peers on social channels for advice – they look for video reviews on YouTube, they canvas their Twitter followers or poll their Facebook ‘family’.  We can help you tap into the network.

News Releases

Still the cornerstone of an effective PR campaign, a well-crafted and thoughtfully distributed press release can ensure your key messages resonate with the target audiences to deliver the desired outcomes and outputs.

Media Relations

Naturally, our networks are extensive within the sport and automotive media, but that extends far and beyond these verticals into news and lifestyle, both off and on line. Media relationships remain the lifeblood of an effective agency and our contacts keep us plugged in where it matters.

Photography

A strong image significantly enhances any story. The art of crafting the perfect image, which includes product / branding, but still captures the imagination of editors and audiences alike is a valuable skill born of our years of collective experience.

Infographics

A well-designed infographic turns complex information into a simple, clear and captivating illustration. Here at Performance we help you find the numbers that matter and craft an image that helps convey your message simply and effectively.

Media Partnerships

Where significant overlap exists between a well-defined target audience and a particular newspaper, magazine or website, a media partnership can offer an enhanced level of profile and depth of coverage. We help to identify and negotiate powerful media partnerships between brands and titles, whether in digital or traditional media.

Product Launches

We understand the time, energy and imagination that goes into creating a new product. This level of dedication is reflected in our work devising how to introduce it with suitable fanfare to the target audience.

Broadcast

Having coordinated the production of many Video News Releases for our clients, we have a well-developed skill for catching the eye of editorial teams with strong news stories and producing high quality broadcast footage that reinforces the story’s appeal.

Social Video

Creating a good video is one thing, creating a video for social is quite another. From storyboard creation, production, filming, editing and distribution we manage every step of the journey either through our in-house resource or via one of our trusted roster production houses.

Insights & Research

At the heart of every great campaign lies an insight – about a general consumer trend or an understanding specific to your target audience. This is our starting point for every campaign and ensures our end product fires the imagination and changes behaviour, time after time.

Facebook Live Video

Live content on all social platforms is a big trend. We have experience planning and shooting compelling Live video to reach your fans.

Influencer Relations

Identifying influential people is about more than just reach. We have the tools to identify truly influential contacts, whose output we know resonates with your target audience, and the know-how to help you build a mutually beneficial relationship to harness this influence.

Community Management

Growing a community is easy. Managing it to keep it positive and productive is another. We have extensive big brand experience in just that.

App Development

Sometimes an app can serve to bring a campaign to life or facilitate a deeper engagement with a target audience. There are many processing and hardware considerations in the development of apps, but our team is experienced in helping clients navigate the process.

 

 

View Our Work

Case Studies 

We’re proud of the work we do for our clients. Check out some of our favourites below

UK Case Studies

Land Rover – Train Pull

Land Rover – Train Pull

Land Rover – Addressing The Isle of Mull

Land Rover – Addressing The Isle of Mull

Ferrari & Goodwood – Full Throttle Breakfast

Ferrari & Goodwood – Full Throttle Breakfast

ŠKODA UK – Cardboard KAROQ

ŠKODA UK – Cardboard KAROQ

Land Rover – Taming the Tide

Land Rover – Taming the Tide

The Wolf Run

The Wolf Run

The Gym Group – HIIT 100

The Gym Group – HIIT 100

Peugeot – World’s Smallest Dealership

Peugeot – World’s Smallest Dealership

DS Automobiles – Contactless Payment Car Key

DS Automobiles – Contactless Payment Car Key

Cooper Tires – Reaction Challenge

Cooper Tires – Reaction Challenge

Citroën – Headis

Citroën – Headis

Formula E – Building Global Awareness

Formula E – Building Global Awareness

Nissan Europe – X-Trail 4Dogs

Nissan Europe – X-Trail 4Dogs

Nissan Europe – BladeGlider

Nissan Europe – BladeGlider

Caterham Cars – LEGO Seven

Caterham Cars – LEGO Seven

Fiat Professional – Tradesman Trials

Fiat Professional – Tradesman Trials

Nissan/MCFC Job Swap

Nissan/MCFC Job Swap

Land Rover – Sand Drawing

Land Rover – Sand Drawing

Maserati – Cycling

Maserati – Cycling

Cooper Tires – Arsenal Precision Challenge

Cooper Tires – Arsenal Precision Challenge

Middle East Case Studies

Breitling – Military Precision

Breitling – Military Precision

ICC –  World Twenty20 Qualifier

ICC – World Twenty20 Qualifier

Volvo Trucks – Biggest Ever Middle East Launch

Volvo Trucks – Biggest Ever Middle East Launch

 

Our Recent Awards

Newspress Awards 2018 – Automotive PR Campaign – Nissan XTrail 4Dogs
Masters of Marketing 2017 – Best Automotive Campaign – Nissan X-Trail 4Dogs
CIPR Excellence 2017 Winner
UK Sponsorship Awards 2017 – Shortlist
PR Moment 2017 – Shortlist
European Sponsorship Awards 2017 – Highly Commended
Newspress Awards 2016 – Automotive PR Agency
PRCA Dare 2015 – Best Social Strategy
Social Media Communications Awards 2015 – Best Use of Research and Strategy
Masters of Marketing 2015 – Automotive Campaign

 

Latest from the teams

Middle East team shortlisted for MEPRA Award for work with Cadillac

Middle East team shortlisted for MEPRA Award for work with Cadillac

Nov 01 2018

The Dubai team, in partnership with Cadillac, has been shortlisted for a MEPRA Middle East PR award later this month. Under the…

Job vacancy – Account Executive needed

Job vacancy – Account Executive needed

Oct 25 2018

We’re looking for an Account Executive, with around six months’ experience working in communications, to join our growing B2B team. Working across…

Football fans in KSA: Saudi Women cheering on the sidelines

Football fans in KSA: Saudi Women cheering on the sidelines

Oct 18 2018

Some call the game of football ‘the language of the world’; it connects more people together than any other spoken language. Nevertheless,…

W Series – a championship too far?

W Series – a championship too far?

Oct 12 2018

It’s likely you’ve been living under a rock this week if you’ve not heard about the announcement of the W Series to…

Performance Communications bolsters automotive team

Performance Communications bolsters automotive team

Sep 24 2018

We’ve had a busy summer and are delighted to welcome some new joiners to the Performance team. Former journalist Joe Finnerty and…

100 ball cricket: Do we really need another new format and can sponsors get cut through?

100 ball cricket: Do we really need another new format and can sponsors get cut through?

Sep 17 2018

While I’m still recovering from the drama of Alistair Cook’s final test match and a 10 hour T20 Blast finals day TV…

Our Team

UK Team

This is our dedicated team of passionate fans who work and play together to bring our clients the most amazing projects for a digitally connected world.

Charlie Raincock

Charlie Raincock

Joint Managing Director
Andy Francis

Andy Francis

Joint Managing Director
Andy Bothwell

Andy Bothwell

Senior Director
Andy Murphy

Andy Murphy

Head of Digital
Andy Taylor

Andy Taylor

Account Executive
Charli Burden

Charli Burden

Senior Account Manager
Chris Ebbs

Chris Ebbs

Senior Account Manager
Emma Ramsay

Emma Ramsay

Senior Account Executive
Imogen Shaw

Imogen Shaw

Account Manager
James Sephton

James Sephton

Director
James Kimber

James Kimber

Senior Account Executive
Joe Finnerty

Joe Finnerty

Senior Account Manager
Lindsey Reaney

Lindsey Reaney

Associate Director
Lucy Walkind

Lucy Walkind

Account Executive
Luke Bowler

Luke Bowler

Account Manager
Monique Clarke

Monique Clarke

Senior Account Executive
Natasha Perry

Natasha Perry

Junior Account Director
Neil Brotherston

Neil Brotherston

Senior Account Manager
Nick  Bearn

Nick Bearn

Account Manager
Nick Totten

Nick Totten

Senior Account Manager
Nicola McKelvey

Nicola McKelvey

Consultant
Raluca Racasan

Raluca Racasan

Account Manager
Richard Tanner

Richard Tanner

Account Director
Ross Milton

Ross Milton

Director
Ross Pinnock

Ross Pinnock

Director
Rovena Ndreu

Rovena Ndreu

Finance and HR Director
Sam Wilkinson

Sam Wilkinson

Account Executive
Sarah Wright

Sarah Wright

Account Manager
Simon Lush

Simon Lush

Account Director

Our Team

Middle East Team

Introducing the leadership team of our Dubai office

Ian Drinkwater

Ian Drinkwater

Director
Peter Ganney

Peter Ganney

Communications Director

10 facts about our team

1. Not content with appearing on the Sooty show, one of our team once took their hard-earned silent communications skills onto a conference call with Barack Obama.
2. Like steak? Who doesn’t (Sorry Sophie)? Well one of our team is a direct descendant of the man that first reared Aberdeen Angus cows.
3. One of our team, was ‘scouted’ on a beach in Peru and paid $40 to appear in a national TV advert for Inca Kola, a dubiously coloured drink of “acquired taste” and distinctive colour…
4. We are passionate about getting the right shot to illustrate our clients’ stories. So much so, that one of our team was once admonished by The Queen herself for taking too many photos.
5. We have two Scottish nobles in the agency. One whose ancestor married Mary Queen of Scots, the other had a square foot of land bought in Glencoe Manor as a gift.
6. We haven’t all worked from cradle to grave in comms. One of our number had a stint at Build-A-Bear where she stuffed John Terry’s Smurf while making him spin around and jump up and down while making a wish. Sporting pedigree through and through.
7. Unsurprisingly, sport is in our blood. One of our number played cricket for Sussex after being inspired to take up the sport by a family member who managed England’s victorious 1986 Ashes team in Australia.
8. Within our team we have two ex-boyband members and one ex-girlband member. Our team have released three singles and one of our team wrote a song, which was recorded and released as part of a PR campaign (sadly it failed to make the Top 40 – a fact that still haunts them). Another of our number had a little more success, though, releasing two singles and regularly appearing on BBC Radio 6.
9. One of our team was dancing on the ceiling after an encounter with Lionel Ritchie, which ended in a kiss… on the lips.
10. One of our team has a rich media heritage with their family once owning the North West’s finest: Granada TV.

Get in touch

Like what you see? Please drop us a line if you have a question…

The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ, UK
///doors grants motion

+44 (0)208 541 3434
PO Box 502058, Office 1905, Aurora Tower, Dubai Media City, Dubai, U.A.E
///quietest blurted filter

+971 (0) 4551 5472

Get in touch

We don’t bite…drop us a line if you have a question