Welcome to
Performance
Communications

Who is Performance Communications?

DEDICATED TO EXCITING AUDIENCES

We are multi-award-winning sports and automotive brand communications specialists. Founded in 2002, with a team of 50 full-time staff across offices in London and Dubai, we are dedicated to the delivery of innovative and exciting campaigns.

We are an agency of proactive and down-to-earth sports fans and petrol heads who do what we love and love what we do.

By immersing ourselves ever more deeply within our client brands’ target audiences, we unearth insights from which we build and engage fan bases.

We deliver measurable commercial value by creating content that people remember and relationships that last.

we create innovative content to generate social conversations, and deliver earned media, excite audiences, shape opinions, and change behaviour

Performance Comms network map

Performance Communications by the numbers…

47
Staff
15
Years old
18
Car Manufacturer Clients
6
Staff named Emma or Andy

What we do

Integrated Communications

With an encyclopaedic knowledge of the media, we know what the target audience wants to see, read or hear – on or offline – and understand where they go to do so and how to put your brand at the heart of it.

Increasingly consumers turn to peers on social channels for advice – they look for video reviews on YouTube, they canvas their Twitter followers or poll their Facebook ‘family’.  We can help you tap into the network.

News Releases

Still the cornerstone of an effective PR campaign, a well-crafted and thoughtfully distributed press release can ensure your key messages resonate with the target audiences to deliver the desired outcomes and outputs.

Media Relations

Naturally, our networks are extensive within the sport and automotive media, but that extends far and beyond these verticals into news and lifestyle, both off and on line. Media relationships remain the lifeblood of an effective agency and our contacts keep us plugged in where it matters.

Photography

A strong image significantly enhances any story. The art of crafting the perfect image, which includes product / branding, but still captures the imagination of editors and audiences alike is a valuable skill born of our years of collective experience.

Infographics

A well-designed infographic turns complex information into a simple, clear and captivating illustration. Here at Performance we help you find the numbers that matter and craft an image that helps convey your message simply and effectively.

Media Partnerships

Where significant overlap exists between a well-defined target audience and a particular newspaper, magazine or website, a media partnership can offer an enhanced level of profile and depth of coverage. We help to identify and negotiate powerful media partnerships between brands and titles, whether in digital or traditional media.

Product Launches

We understand the time, energy and imagination that goes into creating a new product. This level of dedication is reflected in our work devising how to introduce it with suitable fanfare to the target audience.

Broadcast

Having coordinated the production of many Video News Releases for our clients, we have a well-developed skill for catching the eye of editorial teams with strong news stories and producing high quality broadcast footage that reinforces the story’s appeal.

Social Video

Creating a good video is one thing, creating a video for social is quite another. From storyboard creation, production, filming, editing and distribution we manage every step of the journey either through our in-house resource or via one of our trusted roster production houses.

Insights & Research

At the heart of every great campaign lies an insight – about a general consumer trend or an understanding specific to your target audience. This is our starting point for every campaign and ensures our end product fires the imagination and changes behaviour, time after time.

Facebook Live Video

Live content on all social platforms is a big trend. We have experience planning and shooting compelling Live video to reach your fans.

Influencer Relations

Identifying influential people is about more than just reach. We have the tools to identify truly influential contacts, whose output we know resonates with your target audience, and the know-how to help you build a mutually beneficial relationship to harness this influence.

Community Management

Growing a community is easy. Managing it to keep it positive and productive is another. We have extensive big brand experience in just that.

App Development

Sometimes an app can serve to bring a campaign to life or facilitate a deeper engagement with a target audience. There are many processing and hardware considerations in the development of apps, but our team is experienced in helping clients navigate the process.

 

 

View Our Work

Case Studies 

We’re proud of the work we do for our clients. Check out some of our favourites below

UK Case Studies

Formula E – Building Global Awareness

Formula E – Building Global Awareness

Land Rover – Bear Grylls Freefall

Land Rover – Bear Grylls Freefall

Nissan Europe – X-Trail 4Dogs

Nissan Europe – X-Trail 4Dogs

Nissan Europe – BladeGlider

Nissan Europe – BladeGlider

Caterham Cars – LEGO Seven

Caterham Cars – LEGO Seven

Fiat Professional – Tradesman Trials

Fiat Professional – Tradesman Trials

Nissan/MCFC Job Swap

Nissan/MCFC Job Swap

Alfa Romeo – #SixthSense

Alfa Romeo – #SixthSense

Land Rover – Sand Drawing

Land Rover – Sand Drawing

Maserati – Cycling

Maserati – Cycling

Citroën – #ParkingHero

Citroën – #ParkingHero

Cooper Tires – Arsenal Precision Challenge

Cooper Tires – Arsenal Precision Challenge

BMW – PGA championship launch

BMW – PGA championship launch

APU – Flash for Crash

APU – Flash for Crash

Nissan – Juke-R: Desert Nemesis

Nissan – Juke-R: Desert Nemesis

Alfa Romeo – Man Vs. MiTo

Alfa Romeo – Man Vs. MiTo

Middle East Case Studies

Breitling – Military Precision

Breitling – Military Precision

ICC –  World Twenty20 Qualifier

ICC – World Twenty20 Qualifier

Volvo Trucks – Biggest Ever Middle East Launch

Volvo Trucks – Biggest Ever Middle East Launch

Nissan – Juke-R: Desert Nemesis

Nissan – Juke-R: Desert Nemesis

 

Our Recent Awards

Masters of Marketing 2017 – Best Automotive Campaign – Nissan X-Trail 4Dogs
CIPR Excellence 2017 Winner
UK Sponsorship Awards 2017 – Shortlist
PR Moment 2017 – Shortlist
European Sponsorship Awards 2017 – Highly Commended
Newspress Awards 2016 – Automotive PR Agency
PRCA Dare 2015 – Best Social Strategy
Social Media Communications Awards 2015 – Best Use of Research and Strategy
Masters of Marketing 2015 – Automotive Campaign

 

Latest from the teams

Influencer Marketing – The Wild West of the Marketing World

Influencer Marketing – The Wild West of the Marketing World

Nov 30 2017

There’s no getting around it any more – influencer marketing is here, it’s here to stay and it’s taking over. Gone are…

Rugby Players to Watch in 2018

Rugby Players to Watch in 2018

Nov 29 2017

Having a brand ambassador can bring a myriad of benefits – awareness, engagement and favourability to name a few. Over the past…

Organic reach is dead… Isn’t it?

Organic reach is dead… Isn’t it?

Nov 01 2017

The first time I heard this phrase, many months ago, I rolled my eyes at the industry’s Next Big Issue. Measurement. Virtual…

Renault starts the electric revolution in the Middle East

Renault starts the electric revolution in the Middle East

Oct 28 2017

October saw the Middle East launch of the new all-electric Renault ZOE Long Range model – the first major event for Performance…

Social Media Week 2017

Social Media Week 2017

Oct 20 2017

London’s Social Media Week, they came, they saw, they conquered. Our note-pads and Apple Macs bursting with stats, buzzwords and us? Well,…

World Cup Fever and Sponsorship Activation Starts Now

World Cup Fever and Sponsorship Activation Starts Now

Oct 12 2017

Argentina and Portugal left it late but they qualified for the World Cup 2018 and you could almost hear the collective sigh…

Our Team

UK Team

This is our dedicated team of passionate fans who work and play together to bring our clients the most amazing projects for a digitally connected world.

Charlie Raincock

Charlie Raincock

Joint Managing Director
Andy Francis

Andy Francis

Joint Managing Director
Andy Bothwell

Andy Bothwell

Senior Director
Andy Murphy

Andy Murphy

Head of Digital
Camilla Nash

Camilla Nash

Junior Account Director
Charli Burden

Charli Burden

Account Manager
Chris Ebbs

Chris Ebbs

Content Account Manager
Debbie Beale

Debbie Beale

Account Director
Emma James

Emma James

Senior Marketing Communications Executive
Emma Ramsay

Emma Ramsay

Senior Account Executive
Greg Cartwright

Greg Cartwright

Senior Channel Relations Manager
Imogen Shaw

Imogen Shaw

Senior Account Executive
James Sephton

James Sephton

Director
James Kimber

James Kimber

Senior Account Executive
Lauren Kopsch

Lauren Kopsch

Senior Marketing Communications Manager
Lindsey Reaney

Lindsey Reaney

Associate Director
Lucy Walkind

Lucy Walkind

Junior Account Executive
Luke Bowler

Luke Bowler

Account Executive
Natasha Perry

Natasha Perry

Junior Account Director
Neil Brotherston

Neil Brotherston

Senior Account Manager
Nicola McKelvey

Nicola McKelvey

Consultant
Raluca Racasan

Raluca Racasan

Account Manager
Richard Tanner

Richard Tanner

Account Director
Rob Etheridge

Rob Etheridge

Account Manager
Ross Milton

Ross Milton

Director
Ross Pinnock

Ross Pinnock

Director
Rovena Ndreu

Rovena Ndreu

Finance and HR Director
Sam Wilkinson

Sam Wilkinson

Junior Account Executive
Sarah Wright

Sarah Wright

Junior Account Manager
Silvia Mendes

Silvia Mendes

Senior Account Executive
Simon Lush

Simon Lush

Account Director
Sophie Goldstein

Sophie Goldstein

Account Executive

Our Team

Middle East Team

Introducing the leadership team of our Dubai office

Ian Drinkwater

Ian Drinkwater

Director
Peter Ganney

Peter Ganney

Communications Director

10 facts about our team

1. Not content with appearing on the Sooty show, one of our team once took their hard-earned silent communications skills onto a conference call with Barack Obama.
2. Like steak? Who doesn’t (Sorry Sophie)? Well one of our team is a direct descendant of the man that first reared Aberdeen Angus cows.
3. One of our team, was ‘scouted’ on a beach in Peru and paid $40 to appear in a national TV advert for Inca Kola, a dubiously coloured drink of “acquired taste” and distinctive colour…
4. We are passionate about getting the right shot to illustrate our clients’ stories. So much so, that one of our team was once admonished by The Queen herself for taking too many photos.
5. We have two Scottish nobles in the agency. One whose ancestor married Mary Queen of Scots, the other had a square foot of land bought in Glencoe Manor as a gift.
6. We haven’t all worked from cradle to grave in comms. One of our number had a stint at Build-A-Bear where she stuffed John Terry’s Smurf while making him spin around and jump up and down while making a wish. Sporting pedigree through and through.
7. Unsurprisingly, sport is in our blood. One of our number played cricket for Sussex after being inspired to take up the sport by a family member who managed England’s victorious 1986 Ashes team in Australia.
8. Within our team we have two ex-boyband members and one ex-girlband member. Our team have released three singles and one of our team wrote a song, which was recorded and released as part of a PR campaign (sadly it failed to make the Top 40 – a fact that still haunts them). Another of our number had a little more success, though, releasing two singles and regularly appearing on BBC Radio 6.
9. One of our team was dancing on the ceiling after an encounter with Lionel Ritchie, which ended in a kiss… on the lips.
10. One of our team has a rich media heritage with their family once owning the North West’s finest: Granada TV.

Get in touch

Like what you see? Please drop us a line if you have a question…

Parc House, Cowleaze Road, Kingston Upon Thames, KT2 6DZ, UK 

+44 (0)208 541 3434
PO Box 502058, Office 1905, Aurora Tower, Dubai Media City, Dubai, U.A.E

+971 (0) 4551 5472

Get in touch

We don’t bite…drop us a line if you have a question