Welcome to
Performance
Communications

Who is Performance Communications?

DEDICATED TO EXCITING AUDIENCES

We are multi-award-winning sports and automotive brand communications specialists. Founded in 2002, with a team of 50 full-time staff across offices in London and Dubai, we are dedicated to the delivery of innovative and exciting campaigns.

We are an agency of proactive and down-to-earth sports fans and petrol heads who do what we love and love what we do.

By immersing ourselves ever more deeply within our client brands’ target audiences, we unearth insights from which we build and engage fan bases.

We deliver measurable commercial value by creating content that people remember and relationships that last.

we create innovative content to generate social conversations, and deliver earned media, excite audiences, shape opinions, and change behaviour

Performance Comms network map

Performance Communications by the numbers…

47
Staff
15
Years old
13
Car Manufacturer Clients
6
Staff named Emma or Andy

What we do

Integrated Communications

With an encyclopaedic knowledge of the media, we know what the target audience wants to see, read or hear – on or offline – and understand where they go to do so and how to put your brand at the heart of it.

Increasingly consumers turn to peers on social channels for advice – they look for video reviews on YouTube, they canvas their Twitter followers or poll their Facebook ‘family’.  We can help you tap into the network.

A well-considered partnership can build priceless equity for your brand, engage stakeholders and present profitable commercial opportunities.
Whether it’s a sponsorship or brand partnership, we are experienced and equipped to help identify, negotiate and deliver collaborations that work.

Experiential activity brings brands to life in an engaging and immersive way. Through a trusted roster of partners, our successful track record in events is based upon creative excellence combined with meticulous delivery.

Insights & Research

At the heart of every great campaign lies an insight – about a general consumer trend or an understanding specific to your target audience. This is our starting point for every campaign and ensures our end product fires the imagination and changes behaviour, time after time.

News Releases

Still the cornerstone of an effective PR campaign, a well-crafted and thoughtfully distributed press release can ensure your key messages resonate with the target audiences to deliver the desired outcomes and outputs.

Media Relations

Naturally, our networks are extensive within the sport and automotive media, but that extends far and beyond these verticals into news and lifestyle, both off and on line. Media relationships remain the lifeblood of an effective agency and our contacts keep us plugged in where it matters.

Photography

A strong image significantly enhances any story. The art of crafting the perfect image, which includes product / branding, but still captures the imagination of editors and audiences alike is a valuable skill born of our years of collective experience.

Infographics

A well-designed infographic turns complex information into a simple, clear and captivating illustration. Here at Performance we help you find the numbers that matter and craft an image that helps convey your message simply and effectively.

Media Partnerships

Where significant overlap exists between a well-defined target audience and a particular newspaper, magazine or website, a media partnership can offer an enhanced level of profile and depth of coverage. We help to identify and negotiate powerful media partnerships between brands and titles, whether in digital or traditional media.

Product Launches

We understand the time, energy and imagination that goes into creating a new product. This level of dedication is reflected in our work devising how to introduce it with suitable fanfare to the target audience.

Broadcast

Having coordinated the production of many Video News Releases for our clients, we have a well-developed skill for catching the eye of editorial teams with strong news stories and producing high quality broadcast footage that reinforces the story’s appeal.

Social Video

Creating a good video is one thing, creating a video for social is quite another. From storyboard creation, production, filming, editing and distribution we manage every step of the journey either through our in-house resource or via one of our trusted roster production houses.

Facebook Live Video

Live content on all social platforms is a big trend. We have experience planning and shooting compelling Live video to reach your fans.

Influencer Relations

Identifying influential people is about more than just reach. We have the tools to identify truly influential contacts, whose output we know resonates with your target audience, and the know-how to help you build a mutually beneficial relationship to harness this influence.

Community Management

Growing a community is easy. Managing it to keep it positive and productive is another. We have extensive big brand experience in just that.

App Development

Sometimes an app can serve to bring a campaign to life or facilitate a deeper engagement with a target audience. There are many processing and hardware considerations in the development of apps, but our team is experienced in helping clients navigate the process.

Sponsorship Strategy

A sound strategy sits at the heart of every sponsorship, clearly articulating the business and communication goals, and facilitating good planning, efficient execution and effective measurement.

Partnership Identification

Having worked with you to determine a defined set of criteria in line with your sponsorship strategy, we have extensive experience of working with sporting rights holders to identify and assess suitable properties to deliver mutually beneficial partnerships and strong results against your objectives.

Talent

If you require a high profile influencer to spearhead your campaign, our team is well connected and experienced at both identifying the right talent and negotiating a suitable mutually beneficial partnership.

Rights Negotiation

Having built a strong understanding of our client’s objectives, we have considerable experience of working with rights holders to negotiate a suitable inventory of benefits which will provide a strong foundation for the partnership to bear commercial fruit.

Activation & Amplification

Our breadth of experience, services and partners enables us to provide clients with a full service solution when activating and amplifying sponsorships. Having defined clear goals from the outset, we are equipped to develop campaigns which maximise both the return on investment and objectives.

Event Management

Great events take a lot of work and painstaking attention to detail. We works with our partners on all aspects of the preparation to ensure client
events deliver the results that matter for all stakeholders.

Media Events

Our team is experienced at devising engaging and creative event formats for media and influencers to provide the perfect platform to showcase your product or brand. Our in-house team can comfortably stage small media events and we are able to scale up to any level working with our carefully selected event partners.

Stunts

Achieving cut-through for your brand or product in a noisy marketplace is vital. Born of insights, we create meaningful stunts where we feel they will reinforce messaging and help the brand stand out from the crowd and page.

Roadshows/Fan Experiences

Increasingly people crave experiences over products. As inhabitants of your fan communities, our team is adept at developing and delivering engaging and immersive experiences which fans will want to share.

Corporate Hospitality

Finding new and innovative ways to entertain your key staff, clients or stakeholders can be tricky. Plugged into our network of events, agencies and partners, we are well equipped to add a unique twist that adds the all-important draw to any invite.

 

View Our Work

Case Studies 

We’re proud of the work we do for our clients. Check out some of our favourites below

UK Case Studies

Nissan Europe – BladeGlider

Nissan Europe – BladeGlider

Nissan Europe – Fuel Station of the Future

Nissan Europe – Fuel Station of the Future

Caterham Cars – LEGO Seven

Caterham Cars – LEGO Seven

Fiat Professional – Tradesman Trials

Fiat Professional – Tradesman Trials

Nissan/MCFC Job Swap

Nissan/MCFC Job Swap

Alfa Romeo – #SixthSense

Alfa Romeo – #SixthSense

Land Rover – Sand Drawing

Land Rover – Sand Drawing

Nissan – Glow In The Dark Leaf

Nissan – Glow In The Dark Leaf

Maserati – Cycling

Maserati – Cycling

Citroën – #ParkingHero

Citroën – #ParkingHero

Cooper Tires – Arsenal Precision Challenge

Cooper Tires – Arsenal Precision Challenge

BMW – PGA championship launch

BMW – PGA championship launch

APU – Flash for Crash

APU – Flash for Crash

Citroën – Partnership with Benefit Cosmetics UK

Citroën – Partnership with Benefit Cosmetics UK

Nissan – Juke-R: Desert Nemesis

Nissan – Juke-R: Desert Nemesis

Alfa Romeo – Man Vs. MiTo

Alfa Romeo – Man Vs. MiTo

Middle East Case Studies

Breitling – Military Precision

Breitling – Military Precision

ICC –  World Twenty20 Qualifier

ICC – World Twenty20 Qualifier

Volvo Trucks – Biggest Ever Middle East Launch

Volvo Trucks – Biggest Ever Middle East Launch

Nissan – Juke-R: Desert Nemesis

Nissan – Juke-R: Desert Nemesis

 

Our Recent Awards

UK Sponsorship Awards 2017 – Shortlist
PR Moment 2017 – Shortlist
European Sponsorship Awards 2017 – Highly Commended
Newspress Awards 2016 – Automotive PR Agency
PRCA Dare 2015 – Best Social Strategy
Social Media Communications Awards 2015 – Best Use of Research and Strategy
Masters of Marketing 2015 – Automotive Campaign

 

Latest from the teams

Vacancy – Account Executive, Dubai Team

Vacancy – Account Executive, Dubai Team

May 10 2017

Duties & Responsibilities: We are currently looking for potential Account Executives who are seeking to take that all-important first step into the…

Performance Communications Enters PR Week Top 150 consultancies at No. 51

Performance Communications Enters PR Week Top 150 consultancies at No. 51

May 02 2017

We are delighted to announce that our debut entry into the PR Week Top 150 sees us listed in 51st place. Charting…

Which Lions Will Roar in New Zealand?

Which Lions Will Roar in New Zealand?

Apr 19 2017

It’s time. With just a few hours to go until Warren Gatland announces his 37-man touring party to take on New Zealand,…

Senior Account Executive, Automotive

Senior Account Executive, Automotive

Mar 23 2017

We are currently on the lookout for a strong Senior Account Executive to work on our Automotive team looking after well known…

Junior Account Executive, Automotive

Junior Account Executive, Automotive

Mar 23 2017

We’re on the hunt for a strong JAE who will be pivotal within the Automotive team at Performance and is perfect for anyone…

Best (or worst?) rule bending in the history of sport

Best (or worst?) rule bending in the history of sport

Mar 09 2017

Newspapers, web articles and Twitter exploded this week following the confusing and unusual tactics of Italy against England in the RBS 6…

Our Team

UK Team

This is our dedicated team of passionate fans who work and play together to bring our clients the most amazing projects for a digitally connected world.

Charlie Raincock

Charlie Raincock

Joint Managing Director
Andy Francis

Andy Francis

Joint Managing Director
Andy Bothwell

Andy Bothwell

Senior Director
Andy Murphy

Andy Murphy

Head of Digital
Camilla Nash

Camilla Nash

Junior Account Director
Charli Burden

Charli Burden

Junior Account Manager
Chris Ebbs

Chris Ebbs

Content Account Manager
Debbie Beale

Debbie Beale

Account Director
Emma James

Emma James

Marketing Communications Executive
Emma Ramsay

Emma Ramsay

Account Executive
Greg Cartwright

Greg Cartwright

Senior Channel Relations Manager
Imogen Shaw

Imogen Shaw

Senior Account Executive
James Sephton

James Sephton

Director
James Kimber

James Kimber

Account Executive
Jemma Chalcroft

Jemma Chalcroft

Account Director
Lauren Kopsch

Lauren Kopsch

Senior Marketing Communications Manager
Lindsey Reaney

Lindsey Reaney

Associate Director
Michael Clayton

Michael Clayton

Junior Account Executive
Natasha Perry

Natasha Perry

Junior Account Director
Neil Brotherston

Neil Brotherston

Account Manager
Nick Bearn

Nick Bearn

Senior Account Executive
Nicola McKelvey

Nicola McKelvey

Consultant
Raluca Racasan

Raluca Racasan

Senior Account Executive
Richard Tanner

Richard Tanner

Junior Account Director
Rob Etheridge

Rob Etheridge

Account Manager
Ross Milton

Ross Milton

Director
Ross Pinnock

Ross Pinnock

Director
Rovena Ndreu

Rovena Ndreu

Finance and HR Director
Sarah Wright

Sarah Wright

Junior Account Manager
Silvia Mendes

Silvia Mendes

Senior Account Executive
Simon Lush

Simon Lush

Junior Account Director
Sophie Goldstein

Sophie Goldstein

Account Executive
Will McManus

Will McManus

Senior Account Manager

Our Team

Middle East Team

Introducing the leadership team of our Dubai office

Ian Drinkwater

Ian Drinkwater

Director
Peter Ganney

Peter Ganney

Communications Director

10 facts about our team

1. Not content with appearing on the Sooty show, one of our team once took their hard-earned silent communications skills onto a conference call with Barack Obama.
2. Like steak? Who doesn’t (Sorry Sophie)? Well one of our team is a direct descendant of the man that first reared Aberdeen Angus cows.
3. One of our team, was ‘scouted’ on a beach in Peru and paid $40 to appear in a national TV advert for Inca Kola, a dubiously coloured drink of “acquired taste” and distinctive colour…
4. We are passionate about getting the right shot to illustrate our clients’ stories. So much so, that one of our team was once admonished by The Queen herself for taking too many photos.
5. We have two Scottish nobles in the agency. One whose ancestor married Mary Queen of Scots, the other had a square foot of land bought in Glencoe Manor as a gift.
6. We haven’t all worked from cradle to grave in comms. One of our number had a stint at Build-A-Bear where she stuffed John Terry’s Smurf while making him spin around and jump up and down while making a wish. Sporting pedigree through and through.
7. Unsurprisingly, sport is in our blood. One of our number played cricket for Sussex after being inspired to take up the sport by a family member who managed England’s victorious 1986 Ashes team in Australia.
8. Within our team we have two ex-boyband members and one ex-girlband member. Our team have released three singles and one of our team wrote a song, which was recorded and released as part of a PR campaign (sadly it failed to make the Top 40 – a fact that still haunts them). Another of our number had a little more success, though, releasing two singles and regularly appearing on BBC Radio 6.
9. One of our team was dancing on the ceiling after an encounter with Lionel Ritchie, which ended in a kiss… on the lips.
10. One of our team has a rich media heritage with their family once owning the North West’s finest: Granada TV.

Get in touch

Like what you see? Please drop us a line if you have a question…

Parc House, Cowleaze Road, Kingston Upon Thames, KT2 6DZ, UK 

+44 (0)208 541 3434
PO Box 502058, Office 1905, Aurora Tower, Dubai Media City, Dubai, U.A.E

+971 (0) 4551 5472

Get in touch

We don’t bite…drop us a line if you have a question