Automotive

The pace of change has never been faster – buckle up!

Automotive

The voice of the industry

The world of automotive is transforming. Fast. As is the automotive PR & communications industry that supports it. It will face more change over the next decade than it has in the last 50 years.

We’re in the era of the ‘Last Mile’, of autonomous mobility, connected mobility, shared mobility and of course, electrified mobility. From eBikes to EV charging points, from autonomous vehicle software stacks to crypto-currency tolls.

It is a landscape being curated by start-ups as much as it is by the establishment which is pivoting quickly. A landscape trying to keep pace with legislation and consumer behaviour changes.

Performance Communications has been and remains at the forefront of the technology advancements across the industry. We know how to tell your stories. From stand-out social content to powerful brand partnerships, social influencer activity to media events and engagement – we understand the language of the business.

“ We first worked with Performance for the Dubai debut of SailGP and, when it was clear we were returning for a second year, we didn't hesitate for who we would work with again. Performance Comms' knowledge of the market, key stakeholders and the media, as well as how quickly they got up to speed with our brand, was impressive. And, working with them on the ground at the Dubai Sail Grand Prix really felt like we were just working with an extension of our team. Every client’s agency dream! ”

Sacha Kemp, Communications Director, SAILGP

“ I would like to express my sincere gratitude to Performance Communications for their work on the Rally Jameel project. I highly recommend Performance Communications for their professionalism, expertise, and commitment to their work. ”

Abdulaziz Al Homieed, (Former) PR & Media Relations General Manager, RALLY JAMEEL (Saudi Arabia)

“ The team at Performance Comms consistently deliver great results that make a difference. Our network of sales partners can attribute sales directly to coverage they secure. ”

Jordan Gibbons, Senior Communications Manager, NORTON MOTORCYCLES

“ Working with the Performance Comms team has been a great pleasure. They are always ready for any challenge and provide outstanding support with great ideas. It's a fun team full of talented individuals who bring creativity and expertise to every project. Their dedication and enthusiasm make collaboration both productive and enjoyable. I am very thankful for their excellent support and passion. ”

Maryna Slichna, PR Manager, Audi Middle East

“ The Jeep and Ordnance Survey campaign was absolutely bang on for our brand. A great idea that was a PR-led integrated campaign that has had a genuine business impact. ”

Krystyna Perry, Head of PR, Alfa Romeo, DS Automobiles and JEEP

“ Our partnership with the Performance Communication team, a perfect blend of execution and network, has been a game-changer for our brand's long-term growth. We've had the pleasure of collaborating on various initiatives, all of which have delivered results that surpassed our expectations. I strongly recommend them to companies aiming to boost their brand and identity rapidly. ”

Junaid Bukhari, Marketing Director, MG Motor Middle East

“ The Performance and WH Sports teams have consistently combined to identify the best sporting partner opportunities for CopyBet and leverage maximum value from them. Their creation of engaging, creative content has both helped generate significant media coverage and raised the profile of our brand. ”

Anton Ivanov, Business Development Director, COPYBET

“ Performance Communications has become a trusted partner for British Racing’s Horse Welfare Board team. For the sport’s inaugural Thoroughbred Census they played a central role in project co-ordination, industry stakeholder engagement, and the generation of creative assets and media coverage. ”

Gabi Whitfield, Head of Welfare Communications, GREAT BRITISH RACING

“ Working with the team at Performance Comms has been a real eye opener, the level of strategic direction they have been able to offer has helped redefine our local approach in social and their in-depth knowledge of the creator space has allowed us to work with people we would not have considered or had access to – with great results! ”

James Dimmock, Social Media & Influencer Manager, MICHELIN

“ La Dolce Vita Guide was more than just a campaign. It creatively cemented the brand’s reason for being. Performance didn’t just do a good job launching it, they did a GREAT job. ”

Damien Dally, Managing Director, FIAT UK

“ I’ve worked with Performance Comms on several significant projects in recent years. Those projects required an enormous amount of creativity combined with a spirit of “let’s do something that’s never been done before”; and they always made it happen – and superbly. ”

Neil Reeve, Manager, Product Comms, NISSAN EUROPE

“ Quite simply, I not only looked to them for their wise counsel, but they were truly an extension of my team, and their support over the many years together was invaluable. ”

Anna Angelini, Former Head of Press & Public Relations, Maserati & Alfa Romeo