Blog.

Wednesday, August 14, 2019 – Kingston: Team #2 came out on top in the hard-fought inaugural running of the Performance Comms Rounders Challenge last night. With each team taking four innings, Team #2, captained by event organiser and adjudicator Simon Lush, raced out to an early lead in the first, taking a 6.5-1.5 headstart. The […]

One of the biggest challenges facing digital advertising or branded content is the disparity between aspiration and actual.  We’ve all seen car adverts, on TV and online, full of fun-loving millennials enjoying life to the max, windsurfing or zipping around town (they’ve obviously never tried to get around London!). These are adverts designed to appeal […]

So I spent the weekend at Fully Charged Live – and it’s safe to say, I’m feeling more charged than a Duracell battery. I experienced an autonomous drive in a Tesla, saw a fully electric DeLorean, rode my first electric scooter and soaked up a whole load of industry learnings. For someone who works in […]

When we set up Performance, it was easy to decide our areas of specialism – Sport and Automotive – because they stirred our soul. Work was to be fun, and what better way to guarantee that than eliminate the chaff from the start. Some 17 years later we have this week added a third specialism, […]

You could argue that it’s been 17 years in the making but today, we launch our new Technology division. I say that as it’s actually an obvious step given technology fits snugly between our founding pillars of automotive and sports, just like motorsport has always done. When it comes to getting from A to B, […]

As a car lover, sports enthusiast and inner geek, I am absolutely over the moon to be a part of Performance Communications and to announce the launch of our shiny new Technology division.  And what an exciting time to do it. Because emerging technology breakthroughs in fields such as artificial intelligence, the Internet of Things, […]

Last month, ‘Team Bentley’ brought to life a creative idea that has been almost a year in the making – the Bentley Bentayga Mulliner Pearl of the Gulf edition. One of the rarest Bentleys to ever be built, and inspired by the Gulf region’s rich pearl diving heritage, just five models have been built especially […]

The first race of the F1 season came and went and I’ve seen, heard and read very little about it. As a kid and lifelong car nut, I used to watch every race religiously. I’d even perch on the uncomfortable chairs in our dining room for two hours to watch races on a 12-inch black […]

Picture this: a luxury car brand approaches you about creating a campaign… The team has listened to their head of digital bang on relentlessly about understanding the audience before creating a campaign and have got their audience profile sorted. The client wants to reach wealthy British men aged 65-75 who like sports cars, dogs, and […]

Peter Ganney describes the regional communications market as “highly competitive”, but says “the deck isn’t stacked against the ‘little guys’”. “When it comes to new business pitches, we usually find ourselves in the final stages up against the big global agencies and sometimes we win, sometimes we don’t. It can be a challenge for a […]

It’s the Super Bowl LIII this weekend.  One of the most watched annual sporting events in the world, surpassed only by the UEFA Champions League final. With tickets costing between $2,500 and $3,000, fans expect to be entertained off the field as well as on the field. And they get it. Music, fireworks, million dollar […]

Here we are, January 2019. I know, I can’t believe it either. It’s a time of year I enjoy, a time to reflect and a time to plot some new challenges, both personally and professionally. It’s also the time of year that some of the marketing industry’s top ‘experts’ come out of the woodwork. They […]

In 2016, our Future of the Sports Fan report identified eight key trends that would shape the next few years for fans – both the evolution of the fan experience and fan communities. Comprising interviews with rights holders, brands, academics and industry experts, the study was not designed as an exercise in future gazing but instead […]

To bring the “For The Ride” brand message to life, we worked with a series of famous Triumph riders. Each was asked to take their favourite Triumph Motorcycle on a journey that meant something to them. Queen B took us on a journey along the famous Fosse Way to visit her parents.

The Dubai team, in partnership with Cadillac, has been shortlisted for a MEPRA Middle East PR award later this month. Under the Category ‘Best Use of Sponsorship’, the team has made the final cut with its entry for the ‘Letters to Andy Warhol’ exhibition that formed a central part of the Sole DXB festival last […]

Some call the game of football ‘the language of the world’; it connects more people together than any other spoken language. Nevertheless, the culture of the sport differs from one place to another. Fans in Europe associate it with groups of friends, beer and bars. In Egypt it’s known for Shisha and outdoor screening of […]

It’s likely you’ve been living under a rock this week if you’ve not heard about the announcement of the W Series to both backlash and backing from those in and out of the industry. What’s the fuss about? Wednesday’s announcement stated that the female-only racing championship had the aim of getting female drivers into a […]

While I’m still recovering from the drama of Alistair Cook’s final test match and a 10 hour T20 Blast finals day TV marathon, a new format of cricket is readying itself for inclusion in the English cricketing summer. Last year the ECB, in an effort to widen the appeal of cricket, went back to the […]

Rugby Union. A sport steeped in history and tradition. However it could be this tradition that has held the game back. In terms of club sizes, pay packages and TV viewing figures, it significantly lags behind other mainstream UK sports such as football, tennis or cricket. The game only turned professional in 1995 and some […]

I love golf. I’m not alone. There are loads of us – it’s the eighth most popular sport in the world, after all. That’s why it was so disappointing to see one of the game’s great events – the US PGA Championship – mired in broadcasting controversy. Some might consider it the lesser of the […]

Historically Test cricket has been the pinnacle of the sport. However in recent years the game has failed to engage younger fans in the same way white ball cricket has. Having worked at Lords myself, I’ve witnessed the sell-out T20 Blast matches in comparison to the nearly empty county championship matches. The viewership figures for […]