PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
+971 (0) 4551 5472

Website version

The Greatest Show?

Performance Communications Author Image Performance Communications | يناير 30, 2019

Photo credit: @LaurieDalrymple

It’s the Super Bowl LIII this weekend. 

One of the most watched annual sporting events in the world, surpassed only by the UEFA Champions League final.

With tickets costing between $2,500 and $3,000, fans expect to be entertained off the field as well as on the field. And they get it. Music, fireworks, million dollar ads and a half time show featuring some of the music world’s top talent.

But what about this side of the pond? With tickets prices to attend live sporting events increasing, is the fan experience getting better?

In our report on The Future of the Sports Fan, a trend that we identified was ‘Extra Live’. This looked at the live sport experience and suggested unique venue experiences as a way for right holders to enhance the fan experience.

One example of a team doing this well is Wolves. At the Wolves v Liverpool game before Christmas, Kiss FM DJ Justin Wilkes did a set before kick-off. The fan reaction was so good, Justin was back at Molineux this week with another set.

Wolves have also introduced fireworks at their home games since last season and do a Light Show for some evening games.

You can see why this pre-show entertainment is a no-brainer for Wolves. The majority of fans have said it made their evening more enjoyable and the music adds to the atmosphere and gets the crowd in the right frame of mind by the time the players come on. It also brings people into the stadium earlier and hopefully increases their spend when they’re there.

While some fans might complain about it being too American, for the majority of fans and the club, it’s got to be a win-win. Now let’s see which clubs follows in their footsteps.


Related stories.

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

Be Bold.

It’s time to come off the fence:

Message us