PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
+971 (0) 4551 5472

Website version

The Greatest Show?

Performance Communications Author Image Performance Communications | يناير 30, 2019

Photo credit: @LaurieDalrymple

It’s the Super Bowl LIII this weekend. 

One of the most watched annual sporting events in the world, surpassed only by the UEFA Champions League final.

With tickets costing between $2,500 and $3,000, fans expect to be entertained off the field as well as on the field. And they get it. Music, fireworks, million dollar ads and a half time show featuring some of the music world’s top talent.

But what about this side of the pond? With tickets prices to attend live sporting events increasing, is the fan experience getting better?

In our report on The Future of the Sports Fan, a trend that we identified was ‘Extra Live’. This looked at the live sport experience and suggested unique venue experiences as a way for right holders to enhance the fan experience.

One example of a team doing this well is Wolves. At the Wolves v Liverpool game before Christmas, Kiss FM DJ Justin Wilkes did a set before kick-off. The fan reaction was so good, Justin was back at Molineux this week with another set.

Wolves have also introduced fireworks at their home games since last season and do a Light Show for some evening games.

You can see why this pre-show entertainment is a no-brainer for Wolves. The majority of fans have said it made their evening more enjoyable and the music adds to the atmosphere and gets the crowd in the right frame of mind by the time the players come on. It also brings people into the stadium earlier and hopefully increases their spend when they’re there.

While some fans might complain about it being too American, for the majority of fans and the club, it’s got to be a win-win. Now let’s see which clubs follows in their footsteps.

Nicola


Related stories.

Hitting the sweet spot for flexible working

Barclays is the latest big organisation to review its flexible working policy, sending a memo to affected employees informing them that they’d be required in the office on three, rather than two, days per week. Metropolitan Police staff are striking over changes to its flexible working policy and the topic was even the subject of […]

New formats bring fresh focus to a packed sporting calendar

While my return to Long Ditton CC winter nets ahead of the new cricket season is imminent and Sunderland continues to play with my emotions in the top four of the Championship, 2025’s wider sporting schedule shapes up like no other. Olympic and football World Cup years aside, has any other sporting calendar been so […]

WILL 2025 BE THE YEAR OF THE CAR PR STUNT?

The growing significance of Chinese brands within the automotive industry is well established. Now, with a comprehensive choice of brands and products to choose from, begins the challenge of finding motorists, both in their highly competitive home and nascent overseas markets, willing to take the plunge. According to Carwow research, UK buyers are moving in […]

Second coming: Retro Cars we’d like to see again…

If you didn’t know it already, the retro resurgence is in full swing. In recent years, cars like the Volkswagen ID. Buzz, Alpine A110 and reborn Renault 5 have all ridden the retro wave. At the Paris Motor Show last week, Renault was at it again, with a stand that included EV reinterpretations of the Renault 4, […]

Hybrids are at a crossroads – and EREVs are the vehicle category to watch

What does the future of hybrid vehicles look like? It turns out that it may include brands taking lessons from the past. Most hybrids on sale today use parallel architecture. This refers to the fact that the hybrid’s combustion engine and the battery can both power the vehicle independently – but there is another way […]

Cruel Britannia? Why the IOC and Team GB restrict athlete’s brand partnerships during the Olympics and our top tips to handle it

  With the Paris Olympics officially starting today, the 16 worldwide partners of the Olympics (Coca Cola, Toyota, Visa and Anheuser Busch InBev to name but a few) will be relishing their time in the spotlight. However, the Games, as always, is not without its controversies. If you work in marketing or PR, the Olympics […]

Saying au revoir to range anxiety

As a way of communicating the range of an electric vehicle (EV), the idea of completing a long-distance drive is tried and tested. In 2018, we drove a Jaguar I-PACE through the Channel Tunnel (yep, literally, along the service tunnel) to show how it could travel from London to Brussels on a single charge. More […]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Be Bold.

It’s time to come off the fence:


Message us