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Simplifying Complex Technology

The Brief.

Oxbotica offers a world leading software stack that enables any vehicle on the planet to drive autonomously.

We were challenged to get under the skin of its business and simplify its technology into a series of powerful video assets.

These needed to cut through with Oxbotica’s most important audiences: investors / automotive suppliers / off-road players.

The Response.

We simplified Oxbotica’s complex technology in three simple steps:

  1. Simplifying the message
  2. Humanising the story
  3. Visual support: Helping Oxbotica to sort through its huge catalogue of visuals

The Results.

To ensure maximum eyeballs on the video assets, we redesigned the Oxbotica website journey where they now sit front and centre.

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