The Brief.
Oxbotica offers a world leading software stack that enables any vehicle on the planet to drive autonomously.
We were challenged to get under the skin of its business and simplify its technology into a series of powerful video assets.
These needed to cut through with Oxbotica’s most important audiences: investors / automotive suppliers / off-road players.
The Response.
We simplified Oxbotica’s complex technology in three simple steps:
- Simplifying the message
- Humanising the story
- Visual support: Helping Oxbotica to sort through its huge catalogue of visuals
![](https://performancecomms.com/wp-content/uploads/2020/04/Oxbotica-Infographic-Vs1-1273x900.jpg)
The Results.
To ensure maximum eyeballs on the video assets, we redesigned the Oxbotica website journey where they now sit front and centre.
![](https://performancecomms.com/wp-content/uploads/2020/04/Oxbotica_AppliedEV-2-1397x900.jpg)
Related work.
Be Bold.
It’s time to come off the fence:
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