The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

McLaren Applied

Laying The Foundations For Social Media Growth​

Building cross-channel social content to improve brand identity, increase online presence and reach customers & decisionmakers.

The Brief.

McLaren Applied develops and delivers advanced engineering and technology solutions across the world of motorsport, automotive and transport.

In 2022, the well-established motorsport technology company tasked us to refine its brand foundations across its social media channels and lead the charge to increase reach and impact.

Our Response.

We applied a straightforward four-step process to help them refresh and revitalise their social accounts.

  1. Establishing a social media strategy and a series of guidelines / processes that deliver consistency and relevance
  2. Articulating key messages to core target audiences
  3. Harnessing the collective power of the McLaren Applied employee network
  4. Always-on social media storytelling designed to plug into ongoing commercial activity and amplify company-wide content across social channels

The Results.

This has helped to:

  • Achieve significant growth on all key social channels: more than 10% across all platforms within six months
  • Drive McLaren Applied’s expansion into new transport sectors
  • Refreshing content with a consistent look and feel to give the McLaren Applied account a stronger brand identify, consistency and relevance
  • Attract new talent from across the world with the refresh of recruitment-related content

Related work.

Animal Dynamics

Laying The Essential Foundations For Growth


EV Etiquette Guide


Certified Recycled Parts Relaunch


Ice Drift World Record

Volkswagen Commercial Vehicles

Working With You​

GKN Automotive

Building GKN Automotive’s Voice of Authority

Simpson & Partners

Developing Brand Foundations


Laying the brand foundations for RegulAItion

Be Bold.

It’s time to come off the fence:

Message us