Laying The Foundations For Social Media Growth

Brief

The Brief.

McLaren Applied develops and delivers advanced engineering and technology solutions across the world of motorsport, automotive and transport.

In 2022, the well-established motorsport technology company tasked us to refine its brand foundations across its social media channels and lead the charge to increase reach and impact.

Our Response.

We applied a straightforward four-step process to help them refresh and revitalise their social accounts.

Establishing a social media strategy and a series of guidelines / processes that deliver consistency and relevance
Articulating key messages to core target audiences
Harnessing the collective power of the McLaren Applied employee network
Always-on social media storytelling designed to plug into ongoing commercial activity and amplify company-wide content across social channels

The Results.

This has helped to:

Achieve significant growth on all key social channels: more than 10% across all platforms within six months
Drive McLaren Applied’s expansion into new transport sectors
Refreshing content with a consistent look and feel to give the McLaren Applied account a stronger brand identify, consistency and relevance
Attract new talent from across the world with the refresh of recruitment-related content