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Animal Dynamics

Laying The Essential Foundations For Growth

The Brief.

Animal Dynamics designs and manufactures autonomous drones / uncrewed aircraft systems that replace the need for humans in dangerous environments. 

In 2021 the ambitious scale up, a spin-out from Oxford University, tasked us to refine its brand foundations and grow its brand awareness to unlock future investment. 

The Response.

We applied a five-step process that we use to help startups and scaleups on their investment journey. ​

  1. Defining the essential elements of the brand DNA, purpose, proposition and vision.​
  2. Crafting simple messages to bring the proposition to life. This underpinned the investor narrative and wider comms programme. ​
  3. Developing a bold visual identity, with black silhouette backgrounds and mountainous landscapes to instantly tell the AD story. ​
  4. Launching a microsite ahead of early investor conversations ​
  5. Building a bespoke strategy that aligns to the investment life cycle.​

The Results.

This has helped to:

  • Close an undisclosed investment round allowing Animal Dynamics to accelerate the commercial roll-out of Stork-STM, its uncrewed aircraft system. 
  • Achieve strategically targeted coverage and thought leadership designed to support the investor narrative and aided conversations with future partners. ​​
  • Attract an editorial broadcast opportunity with CNN via the new microsite (aired to a global audience of 400 million)
  • Coverage highlights included: CNN, Forbes, The Times, The Daily Express, The Engineer

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Be Bold.

It’s time to come off the fence:

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