Laying The Essential Foundations For Growth

Brief

The Brief.

Animal Dynamics designs and manufactures autonomous drones / uncrewed aircraft systems that replace the need for humans in dangerous environments.

In 2021 the ambitious scale up, a spin-out from Oxford University, tasked us to refine its brand foundations and grow its brand awareness to unlock future investment.

The Response.

We applied a five-step process that we use to help startups and scaleups on their investment journey.

Defining the essential elements of the brand DNA, purpose, proposition and vision.
Crafting simple messages to bring the proposition to life. This underpinned the investor narrative and wider comms programme.
Developing a bold visual identity, with black silhouette backgrounds and mountainous landscapes to instantly tell the AD story.
Launching a microsite ahead of early investor conversations
Building a bespoke strategy that aligns to the investment life cycle.

The Results.

This has helped to:

Close an undisclosed investment round allowing Animal Dynamics to accelerate the commercial roll-out of Stork-STM, its uncrewed aircraft system.
Achieve strategically targeted coverage and thought leadership designed to support the investor narrative and aided conversations with future partners.
Attract an editorial broadcast opportunity with CNN via the new microsite (aired to a global audience of 400 million)
Coverage highlights included: CNN, Forbes, The Times, The Daily Express, The Engineer