Performance Communications | August 21, 2026
AI search is now the top of the funnel for car sales.
Rather than a page of links and magazines off the shelves, car buyers are asking ChatGPT.
And those clicking through from AI are four times more likely to convert.
It means understanding how you’re appearing on AI platforms, such as ChatGPT, Perplexity, Gemini and AI Overview is a critical part of any communications or marketing strategy.
Tracking brand mentions can reveal the context in which you’re spoken about, the sentiment and your share of voice – across both your own channels and trusted third parties cited by AI, both on a brand and model level.
It can also help identify gaps within your content to inform future optimisation strategies.
With Engine Room we monitor the 14 most common themes, such as electric, family and SUV, and 1,200 prompts across the four main LLMs – this is the ultimate apples-for-apples benchmark for the car industry.
We then apply our expertise – over 25 years in the automotive industry – to provide real time insights to our clients to improve AI visibility.
