The Car-Buying Journey Has Changed. Is Your Brand Ready?

Reddit is the only forum that really registers (72% of forum citations over the last month) for AI tools, but it’s still a small slice: only about 6% of AI answers cite it. So, what pulls it in? Three question themes lead: practicality, reliability and electric. Together, they account for 37% of all Reddit citations. […]

Ten years ago, our Future of the Sports Fan report highlighted how fans had increasingly high expectations of the live sporting experience. Today, Arsenal’s plans to modernise the Emirates Stadium shows just how seriously some clubs are taking that challenge a decade on. Despite being only 20 years old, the stadium is set for upgrades […]

According to Engine Room, the RAC editorial pages are the fifth-most cited domain in AI search with the likes of ChatGPT, Gemini, Google AIO and Perplexity behind CarWow, What Car?, Auto Express and YouTube. This year saw the launch of the RAC New Car Awards. So how did this impact its AI visibility? RAC announced […]

AI search is now the top of the funnel for car sales. Rather than a page of links and magazines off the shelves, car buyers are asking ChatGPT. And those clicking through from AI are four times more likely to convert. It means understanding how you’re appearing on AI platforms, such as ChatGPT, Perplexity, Gemini and […]

We know that online search is changing as car buyers switch to AI over traditional search engines when researching their next vehicle. So what makes ChatGPT and other LLMs surface one car brand over another? The answer starts with consistency. A consistent brand voice across every digital touchpoint – your own digital content, social media channels […]

Andy Francis explains how LLMs are the ultimate dinner party hosts when it comes to understanding the scrap for AI recommendations Measuring success on how many times your brand website is cited is NOT the goal in the age of AI-assisted search. Let me explain. Picture a dinner party. The LLM is taking your place […]

Harnessing the European car parc to help provide a stable energy grid sounds like the work of science fiction, but Lindsey Reaney explains it could be closer to reality than you think One of the big challenges for electricity grids running off periodic generation sources like renewables is the issue of intermittency: what happens when […]

SEO vs GEO: what communications teams need to know. The gold standard of online automotive content has long been page one visibility, driven by high-quality articles laden with keywords and search terms. In short, SEO (or Search Engine Optimisation). The equation was simple. Rank higher on Google, get more clicks, increase organic site traffic, generate […]