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Welcome to Performance Communications’ September issue. This month we report on Social Media Week, take a look ‘Inside the Ropes’ at the Tour of Britain and explore how an influencer campaign can drive sales.

Social Media Week

117 events across five days and at least 20,000 Tweets. We’ve waded through the noise to report on what we thought were the most interesting out-takes.

Inside the Ropes at the Tour of Britain

We were lucky enough to join the Team Raleigh GAC professional team on the last day of the Tour of Britain. Here are some of the insights from ‘behind the ropes’.

Influencer campaigns

Influencer campaigns seem to be the latest ‘thing’ in marketing and communications. But they should be more than just a nice to have: they should deliver business results. Our influencer campaign for Multipower not only led to an increase in sales, it has also been shortlisted in the UK Social Media Awards. Read more here.

The Future of PR

Performance employee and member of PR Week’s ’30 under 30′, Adam Tanous describes where he thinks PR will be in fifteen years’ time.

When is a sport not a sport?

With news that WME-IMG and Turner Broadcasting System will launch an eSports league in the US with weekly televised games from 2016, games expert and Performance Associate Director Neil Ashurst takes a look at whether eSport is a sport or not. 

Be Bold.

It’s time to come off the fence:

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