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Sabir Al Rubai is one of the Middle East’s leading pop singers and a judge on the very popular Arab version of The Voice. Performance Communications saw the production of his upcoming music video as the ideal opportunity for product placement for our client, Bentley Motors.

Working with our industry connections the Performance Communications team in Dubai team worked with the singer’s production team to arrange the partnership, resulting in the Bentley flagship model, the Mulsanne, being featured prominently in the music video. The video is regularly featured on the widely watched stations of MTV Arabia, Rotana Music TV and Melody as well as featuring on YouTube.

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