PR

Finding a truth that sits at the heart of a story is fundamental to its resonance with the target audience. Whether it be data-derived, an observation or anecdotal, an accurate insight is what gives a story legs. As well as inhabiting the communities our customers are looking to influence, we are armed with digital tools we deploy to mine the insight nuggets we need to succeed.

Sometimes it’s hard to see the wood from the trees when you spend every day within a business. Our industry experience and understanding of your wider business context, enables us to help unpack your offering, simplify your proposition and give you the cut-through you crave.

With a strong mix of PR professionals and ex-journalists among our number at Performance, we have plenty of copywriting talent on which to draw.

Our writers have an in-built understanding of how to construct the perfect press release, combining clear messaging with engaging composition.

We understand what journalists want and need, so can craft our releases to suit them for separate media sectors – be that consumer or trade.

With a raft of trusted and experienced photographers within our network, we can make sure that the visual element crucial to any news story, product launch or brand campaign is expertly taken care of.

We co-create thorough photography briefs with you to make sure that all your needs are both anticipated and met, and our teams will also cast their expert eye over the captured imagery to ensure that the shots with the most media appeal make the final selection.

If a picture is worth a thousand words, a well-designed infographic is worth ten thousand, turning complex information into a simple, clear and captivating illustration. Here at Performance, we help you find the numbers and details that matter, and our designers will craft an infographic that conveys your message simply and effectively.

A well-conceived PR stunt can be highly effectively in helping you reach beyond your core audience to the broader mainstream.

Our team is renowned for finding ‘the big idea’ and where appropriate, will relish creating PR stunt ideas designed to extend the reach and engagement of your baseline PR strategy. We can take care of the entire process, from ideation to research and from the planning process to delivery.

At Performance Communications, we don’t just support you with the basic press office functions, our experienced and knowledgeable teams are able to support you with planning, manning and executing high impact product launches.

We have launched cars, new technologies and services and have the expertise to undertake every part of the process of a product launch. We know how to theme and plan an event, work seamlessly with third-party suppliers and partners to make it a success and of course, have the media relationships both to get the right journalists there and to generate the right coverage.

As well as the proactive function we play for our clients, we are also experienced in protecting those same clients when unforeseen events happen by having a robust crisis comms structure and process in place before they occur.

We’ve dealt with everything from international hostage situations, product/service queries on Watchdog to brand reputation issues. Our teams are equipped with the tools and the talent to manage all manner of troublesome situations.

Part of our content generation armoury is the ability to craft memorable and impactful speeches for clients when the need arises.
Whether it be for an annual conference or an industry event, we provide a resourceful and experienced ally to help you strike the right tone, open and close with impact and ensure excellent message retention.