The Brief.
Create a low-cost campaign to promote PEUGEOT’s Order Online system which allows customers to order a car from almost anywhere.
The Response.
Creation of the world’s smallest dealership with the conversion of an iconic red phone box into a PEUGEOT Dealership.
’Phone Box Dealership’ open to the public for a month.
The Results.
Assets used across all Peugeot owned channels for an integrated approach.
Over 70 pieces of coverage with 25 ‘follow’ back-links to site to support SEO.
1,300 configurations attributable to activity.
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