V2X Leadership – Nissan’s Fuel Station of the Future

Brief

The Brief.

Building on Nissan’s foothold as a global leader in e-mobility, our task was to communicate the company’s wealth of knowledge and expertise in EVs.

Our brief was to challenge some of the negative perception surrounding electric car ownership, such as limited range and lack of infrastructure and instead focus on the value Nissan brings.

The Response.

To achieve this, we partnered with world-famous architects Foster + Partners to bring about a new creative vision for the cars of the future.

This 18-month partnership set out to reimagine how cars will be powered, driven and integrated into the cities of the future.

A theoretical concept study was produced, bringing to life Nissan’s vision for Intelligent Mobility in a CGI video, published and shared on YouTube.

The Results.

The campaign was a significant success, with The Future of Mobility concept becoming an integral part of Nissan’s Corporate mid-term strategy. The video alone delivered more than 350,000 views on YouTube.

The promotional story was also picked up by legacy media, leading to a number of notable achievements:

350 pieces of pan-European and global coverage were secured
Over 100 pieces in tier one media, including features in the Financial Times, Telegraph, Daily Mail and Quattroruote.
Headlined at the manufacturer’s 2016 Geneva Motor Show conference, exhibiting to 700,000+ visitors
Nissan’s brand perception improved by 28%, helping to position the company at the forefront of EV technology