Inspired Partnerships
The brief was to raise awareness of Jeep’s ongoing partnership with Tough Mudder and support the launch of limited edition Tough Mudder Renegade.
Our creative solution was to develop a Tough Mudder-inspired course to launch the new model.
Launch offered media the chance to try out the new course.
Launch content included video, images and press release distributed to auto and lifestyle media.
Results included:
- 60 pieces of coverage
- 44 million reach
- 275,000 video views
- 1,627 site visits
- 44 cars sold
Related work.
Vauxhall
Electric Streets
Volkswagen Commercial Vehicles
Voice of Industry Studies
Nissan Europe
Nissan Design Europe 20th anniversary celebration
Genesis
Scottish Open
Horse Welfare Board
Thoroughbred Census
CopyBet
QPR Sponsorship Activation
Vauxhall
EV Etiquette Guide
Caterham
Launching Project V
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