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Tough Mudder Sponsorship

Inspired Partnerships

The brief was to raise awareness of Jeep’s ongoing partnership with Tough Mudder and support the launch of limited edition Tough Mudder Renegade.

Our creative solution was to develop a Tough Mudder-inspired course to launch the new model.
Launch offered media the chance to try out the new course.
Launch content included video, images and press release distributed to auto and lifestyle media.

Results included:

  • 60 pieces of coverage
  • 44 million reach
  • 275,000 video views
  • 1,627 site visits
  • 44 cars sold

Related work.


Electric Streets

Volkswagen Commercial Vehicles

Voice of Industry Studies​

Nissan Europe

Nissan Design Europe 20th anniversary celebration

Horse Welfare Board

Thoroughbred Census


QPR Sponsorship Activation


EV Etiquette Guide


Launching Project V

Be Bold.

It’s time to come off the fence:

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