The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version


FA Home Nations Youth Football

The Challenge

Leverage Tesco’s sponsorship of FA home nations youth football competition and stable of celebrity ambassadors to deliver stream of positive branded media coverage.

Our insight showed that grassroots sports provides a strong platform for brands to communicate positive community messages.

The Solution

Coverage was maximised by utilising a host of football legend ambassadors, including John Barnes, Ray Parlour and Martin Keown at regional & national finals.

Media toolkit was produced for all teams, supported by proactive story identification and placement.

Negotiated media partnership with Daily Express for ongoing visibility.

The Results

Results included:

  • x2,009 pieces of coverage
  • x30 national print coverage
  • BBC, ITV & Sky Sports coverage
  • 21,288 radio bulletins

Related work.


Electric Streets

Volkswagen Commercial Vehicles

Voice of Industry Studies​

Sail GP

Dubai Race Launch

Nissan Europe

Nissan Design Europe 20th anniversary celebration

Horse Welfare Board

Thoroughbred Census


QPR Sponsorship Activation


EV Etiquette Guide

Be Bold.

It’s time to come off the fence:

Message us