The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version


Supporting Retail and B2B Trade

The Brief.

Comma was one of the agency’s first ever clients. We worked with the company through multiple ownerships – originally independent, then owned by ExxonMobil and finally by Brazilian comglomerate, Cosan / Moove.

Initial brief was to push their consumer retail products – from motor oils to car cleaning ranges – either through consumer channels like Halfords or via distributor / direct-to-trade distributor media.

As part of the consumer retail element, we made a video with Halfords and James Martin about the ‘We Fit’ oil checking service.

The Response.

In later years, our role became more of a direct extension to the internal marketing function.

Through this, we helped develop bespoke marketing-led incentive campaigns and programmes, including StickerSmart – which offered incentives for workshop product purchases and launching the OilFinder app for workshops.

The Results.

At various points, Performance also supported Comma in its distribution of Mobil 1 in the UK.

Our ‘hero’ piece for this was the creation of the Lewis Hamilton ‘oil painting’, made using oil taken from his championship-winning McLaren F1 car.

This generated major national news coverage and supported Mobil 1’s role as McLaren F1 technology partner.

Related work.


Electric Streets

Volkswagen Commercial Vehicles

Voice of Industry Studies​

Animal Dynamics

Laying The Essential Foundations For Growth

Nissan Europe

Nissan Design Europe 20th anniversary celebration


EV Etiquette Guide


Launching Project V


Certified Recycled Parts Relaunch

Alfa Romeo

Tonale ‘Edizione Bambini’

Be Bold.

It’s time to come off the fence:

Message us