Multipower – Fran Halsall Ambassador Activation
The challenge was to promote Multipower brand ambassador Fran Halsall in the lead up to London 2012, populate the sports pages when column inches were at a premium.
Our insight showed that in the build-up to the Olympics fans wanted to ‘get to know’ their country’s medal hopes.
Sports nutrition users are keen to understand how elite athletes are fuelled.
We created a unique mermaid costume made from Multipower packaging in partnership with junior fashion designers.
Following a photoshoot, Fran led swimming masterclasses with key media and students.
- x35 pieces of branded coverage
- x10 national print pieces of coverage
- Full page in The Sun & The Times
- x30 students in the masterclass & 350 wrappers used!