The Brief.
- Increase Cooper Tires’ brand recognition within the football market, via their sponsorship of Arsenal
- Engage consumers with no advertising spend
Insight
- Fans want to see their players in action, trying new things within a footballing remit
- Seeing how accurate pro players are under pressure is thrilling and engaging to watch
Creative
- Similar to the reaction game ‘Batak’, we created a structure that featured the product and fitted within a football goal to test Arsenal players’ accuracy and reactions under pressure
Our Solution
Content
- Video & image content of players taking on the challenge
- Imagery for social media and inclusion within press release
Delivery
- Sport & front-end news delivery
- Influencers invited on-site to try the challenge & share on social media
Total Reach
9.4m
Coverage
41+ Articles
Organic views
5.3m
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