The Brief.
The brief was to help leverage Nissan’s sponsorship of the Rio Olympics and their Team GB sponsored athletes.
Our insight confirmed that in the build-up to the Olympics fans are keen to get behind the scenes and understand how sporting stars are preparing for the biggest stage.
The Response.
Our creative included a series of behind the scenes interviews opportunities with key athletes in the run up to the Games.
The Ultimate Olympic School Sports Day.
The creation of a Nissan Gold Leaf for Nissan’s Olympic champions: nationwide dealership tour and athlete handovers.
The Results.
- x201 pieces of coverage
- x30 pieces of national coverage
- x250 children enjoyed the ultimate sports day
- x96 dealerships visited with Gold Leaf
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