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Norton Motorcycles

Commando 961 Launch

The Brief.

The Norton Commando is a motorcycle rich in heritage and famous within its own right. The likes of Keanu Reeves and Clint Eastwood are known fans of the bike, so the launch of the new generation Commando 961 needed a media event that lived up to this iconic status.

It is a bike that needs to be ridden to truly get a feel for its spirit, so our intention was to give the media as much time on the road as possible.

The Response.

Identifying the North Wessex Downs as the perfect riding location, we chose the luxurious The Retreat at Elcot Park as the venue for the three-day media event.

Asset generation was absolutely essential and became a major focus for the project. We devised an event that provided on-road photography and videography, as well as video interviews, social media opportunities, and a lifestyle photography shoot.

The Results.

All the major motorcycle publications sent someone down to cover the launch as well as several major news outlets, including The Telegraph and The Mirror. With lifestyle titles also in Norton sights, we were delighted to welcome Robb Report to the event, too.

In total, we had over 100 pieces of coverage following general distribution, as well as rave reviews from major outlets including 9/10 from Bike Magazine, 4.2/5 from AutoTrader and 4/5 from The Telegraph.

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