The Brief.
- Launch Wolf Run’s new event in Sussex, their first event outside of the Midlands
- Promote new spring event to relevant audiences in South East England & drive sales
Insight
- 81% of 30-40 year old target market don’t spend much time with friends
- 46% struggle with work life balance
- 75% use social media to keep in touch with friends
- 93% think regular exercise is key to staying healthy
Our Solution
Creative
- Wolf Run to provide the focus and ideal reason to ‘Get the pack back together’
- Launch with iconic ‘Wolf Pack’ that resonates with our target audience:
- x3 2003 Rugby World Cup Winners
- Tindall, Greenwood & Back
Content
- Launched with video content of ambassadors tackling the Wolf Run
- Ambassadors to run with public on opening day of new event
- Multiple videos, including team anecdotes, drive ongoing social and digital marketing content
Delivery
- Pre-Six Nations interviews offered to key target media to drive awareness
- Sport, news & ‘what’s on’ coverage delivery
- Ambassador social media support
National Exclusives
3k+
Coverage
270+ Articles
Estimated Coverage Views
5m
Video Views
43k
Sales
1000+
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