Brief
Worked with Nissan to bring to life the Nismo performance brand through the creation of the first car manufacturer designed smartwatch.
Creative Solution
Launched at the Frankfurt Motor Show to announce Nissan first step into the wearable technology space.
Enabled drivers to monitor speed, vehicle telematics and performance data when on track, as well as biometric data via an HRM.
Tracks user’s social performance across main platforms via Nissan’s proprietary Social Speed software.
Results
Greeted warmly on the stand at the motor show and across European media, generating over 7,000 pieces of coverage and 106K views on YouTube within the first week.
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