The Challenge
- As new manufacturers entered the electric vehicle arena, we were tasked with increasing Nissan’s share of voice among target media and reigniting interest in the brand at a time there was limited product activity
Fan Insight - CRM data gathered from Nissan LEAF owners showed that there was an increasing number of people who were using the money they saved from running an electric car on installing solar panels on their homes; so that they could effectively charge their car for free
Creative Solution
- Partner with Hamish Scott to create a sustainable ‘glow in the dark’ paint that absorbs solar energy during the day and ‘glows’ at night
- Nissan LEAF was painted to become the world’s first glow in the dark car, reflecting the way Nissan LEAF owners use solar energy
- 3 phases activated in 28 countries: the Unveil, the Highway and the Painting
Related work.
Nissan
V2X Leadership – Nissan’s Fuel Station of the Future
Recyclus
New Opportunities in Battery Recycling
Indra
Launch New Brand in Bidirectional Charging
Helix
Establishing E-Powertrain Leadership
Bell Textron
Driving Flight in Commercial and Military
Oxa
From UK Startup to World Leader
Jaguar Land Rover
Bringing to Life Stories of Innovation
Vauxhall
Vauxhall Electric Streets of Britain – Vauxhall x Zoopla Collaboration
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