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Ambassador Activation

The Challenge

Promote the game-changing new Mongoose bat range through elite player sponsorship.

Utilise high impact sponsorship deals signed with men and women international cricketers including England’s Marcus Trescothick, James Anderson, Ebony Rainford-Brent and Laura Marsh, as well as Australia’s Matthew Hayden and Stuart Law.

Manage global unveiling of the Mongoose bat at Lord’s and its first outing in domestic T20 in the hands of Stuart Law.

Coordinate pyrotechnic-powered urban unveil of Trescothick under the West London flyover.

Leverage Mongoose’s IPL debut wielded by Chennai Super Kings’ Matty Hayden.

The Results

Regular blog content and images gathered from players and shared across channels.

Highlight sport and front end news coverage included a Sunday Times full page feature, Sky Sports News, Sky News and BBC Radio Five Live feature report.

Internationals supported by a ‘team’ of up and coming county professionals to extend the reach.

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