Voice of Industry Studies

Introduction

Volkswagen Commercial Vehicles’ ‘Working With You’ promise is a commitment to providing the best products and aftersales support to keep British businesses on the road.

To better understand some of the challenges faced by Volkswagen Commercial Vehicles’ customers, we work with the team at the UK headquarters to commission an annual survey – and FOI requests, where applicable – to further explore the concerns and priorities of commercial van drivers.

What we did

Reaching van drivers across the country, one of our recent surveys (commissioned in 2023) uncovered findings such as:

1 in 4 UK van drivers experienced mental health issues in the past year, with the cost-of-living crisis cited as the leading cause of stress (here)
More than a third (36%) of UK van drivers fell victim to tool theft in 2022, amounting to £3.5 billion worth of stolen equipment (here)
70% of UK van drivers now think an electric vehicle would be suitable for their business, with EV consideration increasing by 40% since the start of the pandemic (here)

Results

While strengthening Volkswagen Commercial Vehicles’ voice of authority and providing key insights into its customers’ experiences and priorities, in 2023 alone, these survey studies enabled us to deliver:

x5 news releases on key industry topics
60+ pieces of coverage in core trade publications, as well as national and regional press
>926K estimated views