Launch New Brand in Bidirectional Charging

Brief

The Brief.

Indra specialises in producing intelligent EV chargers that are designed to be easy to understand, install and use. One of their most cutting-edge products is their bidirectional electric vehicle (EV) charging technology, which enables Vehicle-to-Home (V2H) and Vehicle-to-Grid (V2G) power transfer.

Our work with Indra was in the ‘scale-up’ phase to create messaging, owned content and earned media targeted at the automotive sector, showcasing Indra’s pioneering V2H charging solution.

The Response.

The team at Performance Comms delivered the messaging, strategy and digital content used to raise awareness for Indra’s bidirectional charging solutions –a technology that was in its early adoption.

As part of the brief, we executed three key deliverables:

Produced earned media coverage through news content provided to the press
Secured executive briefings with trade media exploring Indra’s vision
Created the Indradex report, one of the first to research UK driver attitudes towards electric vehicles (EVs), EV charging and electrification.

The Results.

Across the 12-month campaign, Performance Comms secured key coverage in automotive, consumer front-end, and local TV and radio shows for both the company and the consumer report.

A number of news releases and thought leadership articles for key media were also delivered, successfully demonstrating Indra’s expertise in the Electric Vehicle space.

In total, the key successes were included:

92 pieces of media coverage were produced, increasing Indra’s profile and credibility
177 local radio and TV shows, reaching a wider audience and developing new opportunities for business
A combined reach of over 8.6 million, with both national and regional engagement across the campaign