The Challenge
- Create a unique piece of content to begin a year of Defender celebrations as Land Rover was stopping UK Defender production at the end of 2015
- Announce a trio of Limited Edition Defender models
- Content to be used across the business functions globally
Fan Insight
People are passionate about the Defender brand and like to see its adaptability and strength put to the test
![](https://performancecomms.com/wp-content/uploads/2023/11/Sand-Drawing-Land-Rover-3-1350x900.jpg)
Creative Solution
- The design for the first Land Rover was drawn on the beach at Red Wharf Bay in the UK in 1947 – we wanted to recreate this moment on a giant scale
- We drew an outline of the 4×4 on the same beach using a fleet of Defenders towing agricultural harrows – the 1km wide outline is the biggest piece of sand art the UK has ever seen
![](https://performancecomms.com/wp-content/uploads/2023/11/Sand-Drawing-Land-Rover-4-1350x900.jpg)
Reach
6.3million
Increase in media reach
31%
Number of countries
40
You Tube Views
100k+
Related work.
Be Bold.
It’s time to come off the fence:
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