Land Rover – Sand Drawing

April 21, 2016
Andy Murphy
The Challenge
  • Create a unique piece of content to begin a year of Defender celebrations as Land Rover was stopping UK Defender production at the end of 2015
  • Announce a trio of Limited Edition Defender models
  • Content to be used across the business functions globally
Fan Insight
  • People are passionate about the Defender brand and like to see its adaptability and strength put to the test
Creative Solution
  • The design for the first Land Rover was drawn on the beach at Red Wharf Bay in the UK in 1947 – we wanted to recreate this moment on a giant scale
  • We drew an outline of the 4×4 on the same beach using a fleet of Defenders towing agricultural harrows – the 1km wide outline is the biggest piece of sand art the UK has ever seen
The Results

land rover sand drawing results

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