The Challenge
- Land Rover wanted to create a piece of unique story-telling content to celebrate 45 years of Range Rover at the Guangzhou Motor Show, in China, in November 2015.
- The resulting content would need to generate global coverage within the automotive media and beyond.
Insight
Range Rover is the definitive luxury SUV occupying a peerless position as the most capable and prestigious 4×4 in the world. It gave birth to the SUV as we know it today in 1970 and has evolved and innovated to maintain its status as the most desirable all-terrain vehicle in the world. The activity would need to reference this design and engineering
Creative Solution
To underline Range Rover’s history of innovation and the precision engineering, lightweight aluminium construction and all-terrain capability of the current model, Land Rover committed to a unique project. The challenge? To drive the all-aluminium Range Rover across a bridge constructed entirely from paper.
Related work.
Nissan
V2X Leadership – Nissan’s Fuel Station of the Future
Recyclus
New Opportunities in Battery Recycling
Indra
Launch New Brand in Bidirectional Charging
Helix
Establishing E-Powertrain Leadership
Bell Textron
Driving Flight in Commercial and Military
Oxa
From UK Startup to World Leader
Jaguar Land Rover
Bringing to Life Stories of Innovation
Vauxhall
Vauxhall Electric Streets of Britain – Vauxhall x Zoopla Collaboration
Be Bold.
It’s time to come off the fence:
How can we help you?
Message us
UK
The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
/// doors grants motion
Middle East
PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
/// quietest blurted filter
© Copyright. Registered in England and Wales No. 04006809