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Formula E

Global PR

The Brief.

Formula E tasked Performance with building awareness and understanding of the FIA race series across seven key international markets for the 2016-2017 season.

Target markets were France, Germany, Brazil, Argentina, USA, Russia and Japan.

The Response.

Performance acted as the campaign hub, developing and managing the distribution of media assets, throughout the season including:

  • Pre-race press releases
  • Infographics
  • Photography

To achieve the geographical reach and communicate via local offices in each target market, Performance partnered with global agency network LEWIS.

The Results.

The campaign aim was to build a regular stream of media coverage throughout the season outside of the sport’s core motorsport vertical.

Across the seven markets, 455 pieces of non-core media coverage were generated.

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