The Brief.
Formula E tasked Performance with building awareness and understanding of the FIA race series across seven key international markets for the 2016-2017 season.
Target markets were France, Germany, Brazil, Argentina, USA, Russia and Japan.
The Response.
Performance acted as the campaign hub, developing and managing the distribution of media assets, throughout the season including:
- Pre-race press releases
- Infographics
- Photography
To achieve the geographical reach and communicate via local offices in each target market, Performance partnered with global agency network LEWIS.
The Results.
The campaign aim was to build a regular stream of media coverage throughout the season outside of the sport’s core motorsport vertical.
Across the seven markets, 455 pieces of non-core media coverage were generated.
Related work.
Sail GP
Dubai Race Launch
Genesis
Scottish Open
Horse Welfare Board
Thoroughbred Census
CopyBet
QPR Sponsorship Activation
CUPRA
Adam Peaty Ambassadorship
Jeep
World’s Toughest Touchdown
SKODA Cycling
InternationElles
Skoda
Cycling Academy
Be Bold.
It’s time to come off the fence:
How can we help you?
Message us
UK
The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
/// doors grants motion
Middle East
PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
/// quietest blurted filter
© Copyright. Registered in England and Wales No. 04006809