The Challenge
Our brief was to create, plan and manage a unique corporate event with GAC ambassador, Alex Brundle that would appeal to the UK media ahead of his 2014 Le Mans challenge.
Our insight showed that fans want to emulate their heroes and experience world class sport, in this case motor racing, at first hand.
Fans are keen for insight into relationships and rivalries between professional sporting stars and are keen to view unique sporting challenges.
The Solution
Our solution was to organise a corporate driving event with Alex and his father, former F1 driver Martin Brundle, to meet guests and offer hot laps.
The Sunday Times was offered an exclusive Brundle vs. Brundle lap challenge video and interview in time for Le Mans and Father’s Day.
The Results
Results included:
Double page Sunday Times Driving feature
Sunday Times online & social media coverage
20 happy customers
Three new business wins
Related work.
Nissan
V2X Leadership – Nissan’s Fuel Station of the Future
Recyclus
New Opportunities in Battery Recycling
Indra
Launch New Brand in Bidirectional Charging
Helix
Establishing E-Powertrain Leadership
Bell Textron
Driving Flight in Commercial and Military
Oxa
From UK Startup to World Leader
Jaguar Land Rover
Bringing to Life Stories of Innovation
Vauxhall
Vauxhall Electric Streets of Britain – Vauxhall x Zoopla Collaboration
Be Bold.
It’s time to come off the fence:
How can we help you?
Message us
UK
The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
/// doors grants motion
Middle East
PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
/// quietest blurted filter
© Copyright. Registered in England and Wales No. 04006809