The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

F&E

Al Ain Aerobatic Show

The Challenge

  • Increase footfall and ensure strong media attendance at the 2011 show
  • Manage complex media accreditation, due to the show’s proximity to a military base
  • Raise awareness of the participants and show’s family-friendly format
  • React quickly to inform the media and public about the postponement of the show due to sandstorm

Our Response

Fan Insight

  • People like to see world-class aerobatics in a stunning location

Creative Solution

  • A detailed PR approach ensured the full range of messages were communicated pre-show
  • Local media were regularly updated to keep the public informed about postponements, especially radio
  • The postponements were used to help increase awareness ahead of the resumption of flying activities

Results

Results

  • $3.6m – PR Value
  • 39k – Visitors on day 1 – A record for a single day
  • Abu Dhabi TV broadcast Live
  • 98 Media attendees

Related work.

Vauxhall

Electric Streets

Volkswagen Commercial Vehicles

Voice of Industry Studies​

Sail GP

Dubai Race Launch

Nissan Europe

Nissan Design Europe 20th anniversary celebration

Horse Welfare Board

Thoroughbred Census

CopyBet

QPR Sponsorship Activation

Vauxhall

EV Etiquette Guide

Be Bold.

It’s time to come off the fence:


Message us