The Brief.
Raise awareness amongst European tennis businesses of new Smart Court technology, powered by Playsight.
The technology makes professional-level analytics affordably available to grassroots tennis players and coaches.
Support ongoing investment round by raising profile of company amongst key audiences.
The Response.
Build credibility by highlighting calibre of investor talent – which includes Novak Djokovic and Billie Jean King.
From launch, demonstrate the multiple applications of the Playsight technology for both tennis and in medium term, across other court-based sports.
The Results.
Coordinated Pan-European media launch targeting key media in six key territories.
Eighty pieces of influential coverage achieved across technology, sports and tennis media.
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Be Bold.
It’s time to come off the fence:
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