Electric Taxi

What we did

Dynamo launches the UK’s first Transport for London-approved 100% electric taxi, based on the award-winning Nissan e-NV200

Create brand awareness and raise the profile of Dynamo Taxi
Launch to UK media the first Transport for London-approved 100% electric taxi, based on the award-winning Nissan e-NV200
Showcase key product benefits to drive sales within the taxi market
Dynamo sought to gain national media coverage for the launch – with the Taxi to be sold across the UK
Creation of a series of photo and video assets, highlighting the Dynamo Taxi’s key features and practical use for London’s taxi drivers
Media launch event at London City Hall, attended by over 80 leading media titles, and industry professionals, alongside the Mayor of London, Sadiq Khan, and Minister for the Future of Transport, George Freeman
News release announcing the launch of the Dynamo Taxi, sold-in using a targeted media approach to ensure content reached key national and specialist trade press
Over 70 pieces of coverage, including 13 national titles
Combined print and online reach of over 5 million
Dynamo Taxi orders have more than doubled since launch, exceeding 2019 targets
Dynamo Taxi profile has risen exponentially among key industry associates and stakeholders, leading to further business investment