The Brief.
In May 2023 eBay relaunched the ‘Certified Recycled’ car parts platform by partnering with one of our largest P&A business sellers.
The Response.
We wanted to create noise and attention amongst both specialist and mainstream media, and industry stakeholders, to show that not only is eBay a leader in the P&A category, but it is also driving new innovations that help consumers in their pocket, and the circular economy more broadly.
The Results.
eBay’s CRP relaunch (formerly ‘green parts’) fired the starting gun on these messages, and has set eBay up to own the space in a more assertive way than has previously been the case.
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