The Brief.
In May 2023 eBay relaunched the ‘Certified Recycled’ car parts platform by partnering with one of our largest P&A business sellers.
The Response.
We wanted to create noise and attention amongst both specialist and mainstream media, and industry stakeholders, to show that not only is eBay a leader in the P&A category, but it is also driving new innovations that help consumers in their pocket, and the circular economy more broadly.
![](https://performancecomms.com/wp-content/uploads/2023/08/Ebay-Certified-Recycled-Parts-Relaunch.png)
The Results.
eBay’s CRP relaunch (formerly ‘green parts’) fired the starting gun on these messages, and has set eBay up to own the space in a more assertive way than has previously been the case.
![](https://performancecomms.com/wp-content/uploads/2023/08/Ebay-Certified-Recycled-Parts-panel.png)
Related work.
Be Bold.
It’s time to come off the fence:
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