Driving Traffic Through Insights

Brief

The Brief.

Performance Comms worked for MotorEasy from its inception for three years.

The start-up was founded by entrepreneur and long-time client, Duncan McClure Fisher, for whom the agency worked for 12 years on his Warranty Direct brand.

The Response.

The brief was all about driving consumers through to the MotorEasy brand and its range of automotive products.

MotorEasy’s ethos was to make car ownership as easy and hassle-free as possible for its customers.

News stories were created using insights to identify consumer habits, passion points and trends eg how concierge-like service could benefit time-poor motorists, impact of the cost of breakdown repair and maintenance etc

The Results.

As well as 2 consumer-facing releases a month – aimed at front end of nationals, automotive and more niche b2b trade titles, we also helped build MotorEasy social media channels.

Digital / social-first content was created using Top Gear writer, Richard Porter, to create comedic sketches designed to show the human face of MotorEasy and a campaign calling for workshops to speak ‘plain English’ was launched to help garages grow transparency and trust.

During our time with MotorEasy, its number of account holders went from 30k to 60k.