The Brief.
Brief to leverage Nissan’s MCFC and MWFC sponsorship assets, showcase the driving talent of the Nissan GT Academy and bring to life Nissan’s ‘innovation that excites’
Our survey confirmed that 30% of 9-13 year olds believe footballers and racing drivers have the most exciting careers
Additional insight showed that both football and motorsport fans loves to see their heroes competing out of context
The Response.
MCFC and MWFC stars were mentored by Nissan GT Academy drivers and competed in a dramatic auto test challenge
The star racing drivers were put through their footballing paces on the pitch by MCFC
Creative video content showcased both challenges and the competitive nature of both footballers and racing drivers
The Results.
The video, photography, press release and interviews with the players created over 30 pieces of coverage, 651,000 organic video views, 37,000+ total engagements and reached 349,000 on Facebook alone
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