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Cycling Academy

The Brief.

Our brief was to drive awareness of the Škoda DSI Cycling Academy and the selected Academy riders as they tackled the Para Cycling International and the National Closed Circuit Time Trial Championships

The Response.

Without access to Dame Sarah Storey, the Academy Principal and Skoda ambassador, we organised media interviews with the riders and distributed tailored press releases pre/post events to drive coverage with cycling, sporting and regional media

  • Daily Telegraph Sport interview with Academy rider, Morgan Newberry
  • 25+ additional pieces of coverage across cycling and regional media
  • Academy feature within Global Cycling Network (GCN) YouTube video

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